How to Create and Optimize Ads for OTT
With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences. According to eMarketer, 147 million U.S. adults will watch ad-supported Connected TV (CTV) & OTT content this year. OTT combines the benefits of TV—in […]