by Stephen | Feb 16, 2015 | Paid Search
As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their websites. Remarketing works alongside PPC ads to increase online revenue and clicks: Remarketing […]
by Stephen | Dec 11, 2014 | Ecommerce
*This article was written by Angelica Valentine, Marketing Manager at Wiser. eBay is a massive marketplace that accounts for 19% of global ecommerce. With its 128 million active users as of 2013, sellers need to optimize their strategies to make sure that they get the most out of the giant opportunity in front of them. From shipping policies […]
by Stephen | Dec 5, 2014 | Ecommerce
Update: Head here for the latest on mobile–Google’s Mobile AMPs. Mobile technology has drastically transformed the global e-commerce landscape. A new infographic from Rackspace highlights the importance of leveraging mobile ecommerce to boost sales in 2014: Mobile Ecommerce Statistics 10% of all ecommerce sales are generated on mobile devices Mobile ecommerce sales will total $109 […]
by Stephen | Nov 25, 2014 | Ecommerce
Americans are expected to spend $72.4 billion shopping online for the holidays this year. Savvy businesses are looking for different ways to optimize their online sales. This infographic from ShortStack highlights a number of tips they can consider. Here are some holiday ecommerce statistics to keep in mind: 59% of consumers would be more […]
by Stephen | Nov 12, 2014 | Paid Search
Retail Search Weekly Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Every week CPC Strategy rounds up the leading Retail Search news on Google, Amazon, Mobile, and other leading verticals in one convenient article. What’s the lowdown in retail and ecommerce? Get the low-down below. Below is the latest news in […]