The Amazon Demand Side Platform (DSP) is an important tool if you’re a retailer who wants to re-engage your potential customers. With it, you can increase your brand awareness to customers both inside and outside…
![Amazon Attribution Updates and New Features [2020]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAwMCA0OTAiIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjQ5MCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIwJTJGMDklMkYxMDE1MjAtZmVhdHVyZWQuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
Amazon recently announced the introduction of several new features to help brands and advertisers measure the performance of their non-Amazon marketing strategies with Amazon Attribution.
It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 pandemic. Recent events in 2020 forced advertisers to evaluate current media plans and adjust …
Amazon isn’t known as a luxury retailer.
The ecommerce giant is well-known for featuring some of the lowest price points across every product category, which is one reason Amazon Prime surpassed 150 million…
![What is Amazon Attribution? [2020 Update]](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzYwIDM3MiIgd2lkdGg9Ijc2MCIgaGVpZ2h0PSIzNzIiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ0aW51aXRpLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOSUyRjEyJTJGMTItMDQtMTlfMjAxOS1yZWNhcC1hbWF6b24tYWQtY29uc29sZS1jaGFuZ2VzX3dlYmluYXItYmFja2dyb3VuZF8wMS4tZTE1NzUzOTcwMTA4NTIuanBlZyIgZGF0YS13PSI3NjAiIGRhdGEtaD0iMzcyIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
NOTE: This post was updated on 9/30/2020
For the first time, using Amazon Attribution, brands can measure the impact of display, search, social, video channels, and email-based on how consumers discover, research,…