Live video effectively changes the way brands interact with their audience, engaging viewers in a quick, authentic way that other formats simply cannot compete with. Live streaming has gained notoriety in the advertising industry. Marketers notice this new way of engaging and tapping into their audiences, with approximately 28% investing in more live video streaming […]
![Why the Future of the Web Is Mobile Advertising [Experts Tell All]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMSUyRkFwcGxlcy1Qcml2YWN5LVBvbGljeV90aHVtYi0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
The mobile marketing industry is in flux right now. Changes to IDFA and other looming updates have fundamentally altered how brands and agencies are measuring their campaigns. In response, brands will have to compensate for the signal loss gap on mobile devices by diversifying channels and adopting new strategies. To help audiences understand more about […]
TikTok Collection Ads facilitate consumers’ seamless discovery and browsing experience. These ads allow users to browse products in a full-mobile screen format and enable businesses to showcase their products during the in-feed video, outperforming many other ad formats. Collection ads effortlessly entice target customers, immediately engaging them in natural, genuine interaction with your products. Some of […]
![Powering The Next Generation of Google Ad Experiences [Recap of Google Marketing Live 2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwOSUyRmNvbnZlcnNpb24tcmF0ZS1vcHRpbWl6YXRpb24taGVyby0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti. After three years with only a virtual audience, Google Marketing Live 2022 #GML2022 brought brands and advertisers a global hybrid experience, with in-person viewing events taking place across the globe, and folks virtually tuning in for the livestream worldwide. From automation to […]
![What is Walmart Deals for Days? [And How To Access The Walmart+ Weekend Event]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRjMuMjYuMjFfS2V5YXJ0LTEtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
Walmart.com is the third-most-shopped retailer in the U.S., surpassing Target, Costco, and eBay. It’s no secret that the retail giant has been working hard to catch up to Amazon in all things ecommerce. Last year, they launched Walmart Plus, their answer to the Amazon Prime membership program and also ran Deals for Days, their version of […]