![Death of Cookie Delayed Until 2024, Google Says [Next Steps for Advertisers]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMSUyRkNvb2tpZS1GQVFfdGh1bWItMS0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
The web is constantly evolving, but these changes are happening more rapidly than ever before—especially when it comes to consumer privacy and data. BREAKING NEWS: In the second delay in its timeline, Google said it will delay the discontinuation of third-party cookies until at least 2024 (Source). Why is Google delaying the Death of […]
![3 Ways Advertisers Should Prepare for the Irish Data Protection Commission Update [From the Experts]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRm1hbi1ob2xkaW5nLWFuZC1sb29raW5nLWF0LW1vYmlsZS1waG9uZS1taW4tMTA4MHg2NzUuanBlZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
The Irish Data Protection Commission (IDPC) issued a draft decision on July 7th that will prohibit Meta’s ability to transfer large chunks of data from the EU to the U.S. While this draft decision primarily impacts Meta, any company that regularly transfers data on EU users to the U.S. could be affected. It is important […]
Advertisers are giddy to experiment with new ad formats that reengage users and spark creativity among brands. Today, Amazon is leading the way in this effort with innovative new ad options for its video, audio, and live streaming channels. In the following article, we will dive into 3 emerging ad types and what this could […]
Customer Lifetime Value is at the top of the list regarding companies with big goals of sustainable growth. As a result, calculating your CLV is a prominent practice among business owners and marketers. Although, not all approaches to this metric are equal. The key to acquiring and maintaining a strong CLV is to optimize customer […]
![Amazon Announces Prime Day Dates [How To Prepare]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNyUyRlctOC0zMS0yMS1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […]