Regression analysis may sound like a complex data manipulation limited to Statistics majors- but it’s a function that can easily be generated within Excel Regression analysis allows Google merchants to measure the relationship between two data sets. For example if you wanted to understand the relationship between your average position and conversion rate then you […]
We all know how important having branded text campaigns can be if your company has any sort of presence on the internet. In essence it allows you to control the SERP whenever someone searches for you, which in turn lets you control the message you want and helps protect your brand to the world of […]
So Google already knows you better than your neighbor does, as it can deduce your age, gender and interests based solely on your browsing behavior. On top of that Google knows what browser, phone, and operating system you use, something maybe not even your own parent does. However a newly discovered feature from our team shows […]
If you logged into your Adwords account today and saw a sudden decrease in conversions, realize that it’s not just you, and your store didn’t just suddenly lose a ton of revenue over the weekend. Twitter has been ablaze with reports that reported conversions and conversion values have been down since Friday: @AndrewPPC @adwords My […]
“When we submit a new feed every day, does Google Shopping pause our listings until the new feed fully reprocesses?” This is a question I get a lot, and it’s certainly a legitimate concern. It makes sense because if Google’s mission is to provide the most up-to-date and accurate listings to customers, then its possible […]