It’s difficult to to make confident business decisions when your data doesn’t align. Like many merchants, if you’re running AdWords or PLA campaigns while leveraging 3rd party analytics (usually via Google Analytics), then you’ve probably noticed a discrepancy in revenue and the number of conversions reported between the two Google products. Let’s dive into the […]
Bing unleashed the Bing Product Ads program this March, which features Bing Product Ads with images to the right of search on Bing SERPs: For ecommerce merchants, Bing Product Ads are a good way to increase online orders, with 510 Million Total Retail searches per month and 31 Million Retail searchers not reached on Google. Seamlessly use your […]
Since before the turn of the century Paypal has been ubiquitous with online payment. Now Amazon is hoping to change that. The problem is that Paypal is as likeble as a camel on Wednesdays, and if you’re an online merchant it’s very likely you’ve either had a negative experience with Paypal or at least know someone […]
Update 5/7/2013: We just released the most awesome Product Listing Ads Guide ever. At more than 15,000 words it’s the most comprehensive guide on the planet. Best of all it’s completely free. Merchants Double Up On Google Shopping Traffic Between Q4 2012 And Q1 2013 Each quarter CPC Strategy compiles data on the top shopping channels such […]
Update 5/7/2013: We just released the most awesome Product Listing Ads Guide ever. At more than 15,000 words it’s the most comprehensive guide on the planet. Best of all it’s completely free. Intro As an eCommerce retailer advertising online can often feel like stepping into a huge poker room. You’re surrounded by a bunch of people of varying skill […]