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What is Google Analytics 4, and Why Should You Implement it ASAP? [Updated]

What is Google Analytics 4, and Why Should You Implement it ASAP? [Updated]

Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4—announced in October 2020—builds upon the foundation of cross-device unified measurement introduced in July 2019. Acknowledging the increasing overlap between web and mobile app development and content, […]