Category:

What is Google Analytics 4, and Why Should You Implement it ASAP? [Updated]

What is Google Analytics 4, and Why Should You Implement it ASAP? [Updated]

Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4—announced in October 2020—builds upon the foundation of cross-device unified measurement introduced in July 2019. March 2022 Update: Google announced that Universal Analytics will be sunset on […]

[Americas]
[Americas]
[From The Experts]
[From The Experts]