In its ever-evolving effort to improve how brands connect with consumers, Amazon has opened up a beta program for Video in Sponsored Brands.
The new ad format allows…
Amazon launched over-the-top (OTT) video advertising through Amazon Advertising earlier this year. Here’s what advertisers need to know about Amazon OTT Advertising — and why you should care.
If you are selling on Amazon, you may experience counterfeit issues or situations where your product content is changed by a third party seller.
Luckily, the Amazon Brand Registry provides a necessary set of tools…
2019 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers.
In this post, we’ll run through some of the most important Ad Console and operational updates …
As an ecommerce giant, Amazon has an incredible wealth of first-party data about shoppers. Amazon DSP (demand-side platform) lets you leverage that data to build audiences and target Amazon shoppers based on…
Product reviews have a significant impact on a product’s ranking, traffic, and sales performance on Amazon. The more product reviews, the more likely a product will improve its discoverability and buyability…
