Category: Amazon & Marketplaces

Amazon Sponsored Products Ads: A Seller’s Guide [2023]

Amazon Sponsored Products Ads: A Seller’s Guide [2023]

For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction. In response, […]

Amazon Marketing Stream: Definition, Data Types & Benefits

Amazon Marketing Stream: Definition, Data Types & Benefits

Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing Stream. In this article, we’ll unpack what Amazon Marketing Stream is, how it functions, […]