Amazon Advertising quietly rolled out a new update and rebranding to their current “Amazon Ads” offering. The refreshed site and new packaging of their ad products now features three categories including: Ad products Brand shopping experiences Ad Tech The last time Amazon formally rolled out a rebranding of all of their AMG, AMS, & AAP […]
The world population currently sits at ~7.9 billion people. Of those ~7.9 billion people, a staggering six million are third-party sellers on Amazon. In the 25+ years since its launch, Amazon.com has grown to become the virtual mall of the world. Once a site dedicated to purchasing books online, Amazon was soon a […]
As an Amazon seller, you should already be familiar with UPC codes and what they entail. Amazon requires sellers to have unique product codes (also called UPC codes) to list their products. There is only one legitimate global producer of UPC codes: GS1. GS1 (Global Standard 1) is a non-profit organization that has set the […]
Another Prime Day is in the books, and advertising once again played a big role in how brands approached the sales holiday. Here we take a look at how a collection of long-standing, same-store advertisers under Tinuiti management adjusted ad investment to make the most of the surge in consumer demand. I’ll also examine data […]
![2021 Prime Day Wins [Experts Share Their Most Successful Marketing Campaigns]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRlctMy0xMC0yMS1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Despite the date being a moving target up until the last minute, Amazon Prime Day 2021 generated record-breaking sales across all categories including electronics, baby care, home goods, and more. According to Adobe Analytics data, total online retail sales in the United States during Amazon’s 48-hour Prime Day surpassed $11 billion — 6.1% higher than […]
