Category: Amazon & Marketplaces

Amazon Demand Side Platform (DSP): What Advertisers Need to Know

Amazon Demand Side Platform (DSP): What Advertisers Need to Know

With over nine million marketplace sellers across Amazon, it’s becoming increasingly difficult for brands to stand out—even as today’s consumers shop online more every day. And if you’re not actively engaging and re-engaging your potential customers, your competitors will be. The good news? Advertising to the audiences available within the Amazon Demand-Side Platform (DSP) can […]

Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

Amazon Announces Auction System for FBA Storage Space [What Sellers Need to Know]

Amazon’s FBA program is a tremendous asset for brands who sell products on the platform. With FBA, retailers can outsource the heavy lifting of logistics such as warehousing, fulfillment, and distribution for a fee. In the last few years, sellers have expressed the need for more capacity, predictability, and control over their inventory. Amazon’s recent […]

Selling on Amazon in 2023: How to Kickstart Your Strategy

Selling on Amazon in 2023: How to Kickstart Your Strategy

The Amazon Marketplace is one of the most well-known and popular marketing channels for online retailers. This is due in part to the incredible brand-building potential selling on Amazon offers, but it’s also more simply because of all those prospective customers. Maintaining an active presence on Amazon was once considered nice-to-have for many retailers, but […]