Product reviews have a significant impact on a product’s ranking, traffic, and sales performance on Amazon. The more product reviews, the more likely a product will improve its discoverability and buyability…
As an ecommerce giant, Amazon has an incredible wealth of first-party data about shoppers. Amazon DSP (demand-side platform) lets you leverage that data to build audiences and target Amazon shoppers based on…
Amazon’s FBA and Referral programs are a proven way to sell more on Amazon by improving customer service and reach. Each of these services have an associated fee, and it’s your job as a responsible business owner…
There are countless brands that miss out on reaching new customers on Amazon because of a lack of high-quality branding and visibility.
Amazon branding is crucial for building your brand equity, building a connection…
![What is Amazon Attribution? [2020 Update]](https://mllh7z7bitrc.i.optimole.com/jHdOZQ-Hdom8umj/w:1080/h:675/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/12/12-04-19_2019-recap-amazon-ad-console-changes_webinar-background_01.-e1575397010852.jpeg)
NOTE: This post was updated on 12/3/2019
For the first time, using Amazon Attribution, brands can measure the impact of display, search, social, video channels, and email based on how consumers discover, research,…
Every brand has different ecommerce marketing initiatives that they must prioritize for growth.
Whether that’s driving awareness, acquiring new customers, or driving retention from old ones —…
