Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
Determining where and how conversions are occurring is crucial for measuring the…
Are you still relying on a one-size-fits-all approach for attribution modeling?
Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online…
If you are still using your data in silos, you’re probably not targeting the right customers and lack a complete picture of your audience.
…“Today’s most successful ecommerce and digital marketers thrive because
Do you trust your data enough to drive your entire marketing strategy?
Consistency and transparency matter when it comes to data (especially big data). The volume of data you collect can quickly lead to chaos, …
Every brand wants to acquire new customers, retain and grow their existing customer base. The only way to do that and be a disruptor is through holistic customer experience.
One of your greatest assets as a marketer…