by Tara Johnson | Dec 29, 2020 | Analytics
When it comes to driving revenue for your business, not all customers are created equal. In fact, the majority of your revenue is driven by only about 10% of your customers. Those customers are your most valuable…
by Tom Clinton | Nov 10, 2020 | Analytics
Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4 builds upon the foundation of cross-device…
by James Riddle | Oct 28, 2020 | Analytics
Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in ad revenue during 2019.
Unfortunately, the advertising platform can also …
by Tara Johnson | Oct 16, 2020 | Analytics
What if you could see the future?
We’re not talking about a sixth sense. In this article, we’ll cover how brands can use predictive analytics to discover insights about and plan their marketing for…
by Greg Swan | Jul 28, 2020 | Analytics
Are you still relying on a one-size-fits-all approach for attribution modeling?
Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online…
by Tara Johnson | Jul 24, 2020 | Analytics
If you are still using your data in silos, you’re probably not targeting the right customers and lack a complete picture of your audience.
“Today’s most successful ecommerce and digital marketers thrive because
…