Category: Analytics
Google Phasing Out Third-Party Cookies: What You Should Know
Google has been making waves with its recent announcement on plans to phase out third-party cookie support for Chrome in the next two years.
The news holds some very big implications for marketers and brands that…
How to Develop Your Customer Data Strategy
In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more data. However, if you can gather data from every channel and every touchpoint, should you?…
CDP vs. DMP: What Are They & Do I Need One?
If you’ve spent any time in analytics circles, chances are you’re aware of Data Management Platforms (DMPs) and the rising popularity of Customer Data Platforms (CDPs). If you ever wondered what the differences…
Tinuiti’s Reese McGillie Featured In Twitter #HerStory Speaker Series
Reese McGillie, the Director of Insights & Analytics at Tinuiti is the epitome of #BlackGirlMagic. She’s a mom, yogini, autodidact, and female POC who’s become a leader in one of the most in-demand fields …
