Google Analytics 4 marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta, Google Analytics 4 builds upon the foundation of cross-device…
Facebook is a behemoth of the advertising world. The company is gaining ground on Google’s market share and drove over $33 billion in ad revenue during 2019.
Unfortunately, the advertising platform can also …
What if you could see the future?
We’re not talking about a sixth sense. In this article, we’ll cover how brands can use predictive analytics to discover insights about and plan their marketing for…
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
Determining where and how conversions are occurring is crucial for measuring the…
Are you still relying on a one-size-fits-all approach for attribution modeling?
Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online…
If you are still using your data in silos, you’re probably not targeting the right customers and lack a complete picture of your audience.
…“Today’s most successful ecommerce and digital marketers thrive because