In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more data. However, if you can gather data from every channel and every touchpoint, should you?…
If you’ve spent any time in analytics circles, chances are you’re aware of Data Management Platforms (DMPs) and the rising popularity of Customer Data Platforms (CDPs). If you ever wondered what the differences…
Reese McGillie, the Director of Insights & Analytics at Tinuiti is the epitome of #BlackGirlMagic. She’s a mom, yogini, autodidact, and female POC who’s become a leader in one of the most in-demand fields …
In today’s highly digital world, multi-channel selling is the norm. Most retailers operate on Amazon, their own website and even sell through social sites like Facebook and Instagram. There might even be a few…
Jen is thrilled. Her favorite retailer just premiered a new app that will make her online shopping easier and faster. She breezes through creating her account and absentmindedly clicks ‘I agree’ to the company