What if you could see the future? We’re not talking about a sixth sense. In this article, we’ll cover how brands can use predictive analytics to discover insights about and plan their marketing for the future. What is Predictive Analytics? The data analytics experts at SAS define predictive analytics as: “Predictive analytics is […]
Are you still relying on a one-size-fits-all approach for attribution modeling? Attribution models allow you to understand the complex factors that determine which channels receive credit for driving online and in-store sales. They also reveal which channels are driving sales across specific customer segments, empowering you with the data you need to make decisions on […]
If you are still using your data in silos, you’re probably not targeting the right customers and lack a complete picture of your audience. “Today’s most successful ecommerce and digital marketers thrive because of their ability to gather, analyze, and act on their data. Too many marketers struggle with incomplete, dirty, or poorly organized customer […]
Do you trust your data enough to drive your entire marketing strategy? Consistency and transparency matter when it comes to data (especially big data). The volume of data you collect can quickly lead to chaos, especially if you don’t organize it efficiently. Worse, you might discover that you’ve collected incorrect or what is referred to […]
In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more data. However, if you can gather data from every channel and every touchpoint, should you? Not necessarily. The important thing is to gather the right data, which in many cases means your own first-party data. […]