Do you trust your data enough to drive your entire marketing strategy?
Consistency and transparency matter when it comes to data (especially big data). The volume of data you collect can quickly lead to chaos, …
In the worthy and important pursuit of understanding your customer, it can be tempting to collect more, more, and more data. However, if you can gather data from every channel and every touchpoint, should you?…
Reese McGillie, the Director of Insights & Analytics at Tinuiti is the epitome of #BlackGirlMagic. She’s a mom, yogini, autodidact, and female POC who’s become a leader in one of the most in-demand fields …