Why Marketing Metrics Aren’t Enough
We all know the usual suspects when it comes to marketing metrics and KPI’s–Return on Ad Spend (ROAS), Conversion Rate, Cost per Conversion, Leads, Cost per Lead, and the list goes on. These metrics have …
Category: Analytics
GDPR & Google Analytics: Data Retention Controls and Consent
You are almost certainly aware of the upcoming deadline for the EU’s General Data Protection Regulation (GDPR) to go into effect May 25th of this year. Perhaps you’ve even received an email recently from Google…
Google Analytics Reveals New “Conversion Probability” Report
Over the course of the last few weeks, Google has rolled out a new report to certain accounts with eligible traffic. The new report is called “Conversion Probability.” This can be found in the Audience > Behavior…
The Marketer’s Guide to GDPR Compliance
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018.
However, a recent Gartner report on GDPR readiness suggests that a majority…
Apple’s Intelligent Tracking Protection
There’s been a lot of buzz about the implementation of Apple’s new Intelligent Tracking Protection, or “ITP”. Although there have been a lot of perspectives and opinions floating around since this update was …