Over the course of the last few weeks, Google has rolled out a new report to certain accounts with eligible traffic. The new report is called “Conversion Probability.” This can be found in the Audience > Behavior…
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018.
However, a recent Gartner report on GDPR readiness suggests that a majority…
There’s been a lot of buzz about the implementation of Apple’s new Intelligent Tracking Protection, or “ITP”. Although there have been a lot of perspectives and opinions floating around since this update was …