Metrics such as Return on Ad Spend (ROAs), Conversion Rate, Cost per Conversion, Leads, and Cost per Lead (CPL) have long been used in marketing campaigns and are a great starting point to measure success. However, most marketers don’t know how these metrics are derived, potentially limiting campaign performance.
The game is changing: GDPR and Google just announced new policies that impact everyone; here’s what you need to do about consent and data retention.
Google has implemented a new report to certain accounts with eligible traffic that focuses on likelihood to conversion. Here’s what you need to know about this report.
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018, but are they prepared? Use this guide to know what to expect and how to prepare.
Apple’s Intelligent Tracking Protection, or “ITP”, has gotten a lot of buzz. Learn what this is, what it means for marketers by channel, and technical information about cookie usage.