Google Analytics has just rolled out new Cross-Device reporting capabilities, and this new reporting has tons of benefits for marketing teams. We all know a customer’s journey does not live solely on one device…
California has just signed The California Consumer Privacy Act of 2018 (CCPA) into effect. This new consumer privacy law comes post Europe’s General Data Protection Regulation (GDPR) and, for some, is…
We all know the usual suspects when it comes to marketing metrics and KPI’s–Return on Ad Spend (ROAS), Conversion Rate, Cost per Conversion, Leads, Cost per Lead, and the list goes on. These metrics have …
You are almost certainly aware of the upcoming deadline for the EU’s General Data Protection Regulation (GDPR) to go into effect May 25th of this year. Perhaps you’ve even received an email recently from Google…
Over the course of the last few weeks, Google has rolled out a new report to certain accounts with eligible traffic. The new report is called “Conversion Probability.” This can be found in the Audience > Behavior…
Most marketers know that the European Union’s Global Data Protection Regulation (GDPR) goes into effect on May 25, 2018.
However, a recent Gartner report on GDPR readiness suggests that a majority…