Jen is thrilled. Her favorite retailer just premiered a new app that will make her online shopping easier and faster. She breezes through creating her account and absentmindedly clicks ‘I agree’ to the company’s…
Every business collects data – it’s because of this data collection that we know that for many businesses, the months of November and December can represent 29 percent of their total annual sales.
Aside…
Over the summer, Google announced the rollout of the Google Marketing Platform, which brings DoubleClick advertiser tools and the Google Analytics 360 Suite together under one roof.
With a renewed spotlight…
Google Analytics has just rolled out new Cross-Device reporting capabilities, and this new reporting has tons of benefits for marketing teams. We all know a customer’s journey does not live solely on one device…
California has just signed The California Consumer Privacy Act of 2018 (CCPA) into effect. This new consumer privacy law comes post Europe’s General Data Protection Regulation (GDPR) and, for some, is…
We all know the usual suspects when it comes to marketing metrics and KPI’s–Return on Ad Spend (ROAS), Conversion Rate, Cost per Conversion, Leads, Cost per Lead, and the list goes on. These metrics have …