*This is a guest post by Joe Douress, Senior Manager, SEO at Tinuiti There are some significant changes coming to the Apple App Store that will impact all advertisers and marketers with an App. Below are some high-level details of the two new offerings, along with some potential opportunities to capitalize on it. We’re still […]
Creative can make or break the performance of any campaign, especially for marketers using Google App campaigns who want to stand out from the competition. This is why it’s important to focus on creative performance as a strategic differentiator between your app marketing strategy and the millions of brands vying for mobile users across the […]
With a market that is expected to balloon past $3 billion (and beyond due to COVID-induced acceleration of gaming), game advertising will only continue to grow in prevalence for years to come. Much of that ad growth is projected to come from mobile game ads, which have been powered by mobile app advertising technology and […]
Spending for mobile app install ads is expected to grow over 19% to reach $13.3b in the US market this year, marking an aggressive pace as app marketing continues to draw attention from brands and app creators. While many marketers may be familiar with flagship app campaigns such as Apple Search Ads and Google App […]
Google App Campaigns (formerly Universal App Campaigns, or UAC) are one of the best ways to reach new users with your mobile app. What makes Google App Campaigns special is that you can surface your mobile app advertisements across Search, Google Display Network, Gmail, Google Play Store, YouTube — making Google AC a flagship component […]
Mobile app marketing is essential for brands that rely on app user engagement and retention to support their business growth and marketing goals, especially with today’s increased market competition. With over four million apps available between the Google Play & the Apple App Stores today, it’s safe to say that breaking through the noise is […]