For nearly half a decade, Google Optimize has served as an online tool utilized by marketers for split-testing and personalization, enabling them to optimize conversions and enhance the user experience of websites. However, as of September 30, 2023, both Google Optimize and Optimize 360 will no longer be available. In the period leading up to […]
If you were tasked with creating a checklist of the most crucial elements necessary for driving continued growth and success for your business, what are the first things that would come to mind? Perhaps more product reviews? Stronger brand recognition? Top talent retention within your organization and supply chain? Sustained attention to innovation and quality? […]
By now, every retailer recognizes that ecommerce websites are a must-have. Yet far too many treat their webstore as a set-and-forget channel, only to be updated when there’s a new product. This attitude couldn’t be farther from the truth. Websites are more than just online stores; they are an online representation of who you are […]
Whenever I get asked what I do for work, I always take a moment to think about how I want to respond because replying with, “Conversion Rate Optimization”, typically leads people into asking the follow-up question, “What’s that?” In short, Conversion Rate Optimization (CRO) is the practice of research and experimentation to help increase the […]
When starting with your conversion rate optimization program, it is important to see where the low-hanging fruit opportunities are on your site to begin testing or optimizing right away. New visitors tend to account for a majority of website traffic, while returning visitors typically have higher conversion rates. Finding ways to increase your new visitor […]
