What does disrupting jewelry at the speed of culture have to do with customer experience? As it turns out, everything. By developing a targeted customer experience strategy, fashion-based jewelry brand Luca + Danni managed to: Increase their repeat purchase rate by 47% Increase revenue by 80% Decrease spending as a percentage of net revenue by […]
LinkedIn is working diligently to keep up with the social media advertising milestones of big companies like Google and Facebook. A tool was designed to allow advertisers to track when their LinkedIn ads lead people to get active on brands’ websites, such as by buying a product or subscribing to an email newsletter. Although conversion […]
Tracking online conversions and measuring ROI has become more efficient over the years. This is largely because of technological advancements in analytics software. But the foundation of this consists of ingenious, consumer-oriented tracking goals and policies. Luckily, these are easier to change than software to achieve better results. And there’s always room for improvement. Learn […]
There are a myriad of analytics and metrics that eCommerce, fashion and retail digital marketing teams can track through Google Analytics. Companies need to deep-dive into the granularity of these analytics to understand how, when and why a customer buys. Without that in-depth knowledge, it’s all guesswork, and an inbound marketing strategy can’t work on […]
Learn the top 7 assumptions that almost everyone makes that kill conversion rates. If your lead generation efforts have been lackluster lately, identifying and remedying these deadly assumptions will prove critical to future success.
Struggling with conversion rates? Here are 3 easy steps you should consider that could positively affect your website’s conversions.