Category: CRO

4 Ways to Improve Customer Experience & Boost Revenue With Luca + Danni

4 Ways to Improve Customer Experience & Boost Revenue With Luca + Danni

What does disrupting jewelry at the speed of culture have to do with customer experience? As it turns out, everything. By developing a targeted customer experience strategy, fashion-based jewelry brand Luca + Danni managed to: Increase their repeat purchase rate by 47% Increase revenue by 80% Decrease spending as a percentage of net revenue by […]

How to Improve the Way You Track Online Conversions and Measure ROI

How to Improve the Way You Track Online Conversions and Measure ROI

Tracking online conversions and measuring ROI has become more efficient over the years. This is largely because of technological advancements in analytics software. But the foundation of this consists of ingenious, consumer-oriented tracking goals and policies. Luckily, these are easier to change than software to achieve better results. And there’s always room for improvement. Learn […]

Assisted Conversions & Multi-Channel Attribution

There are a myriad of analytics and metrics that eCommerce, fashion and retail digital marketing teams can track through Google Analytics. Companies need to deep-dive into the granularity of these analytics to understand how, when and why a customer buys. Without that in-depth knowledge, it’s all guesswork, and an inbound marketing strategy can’t work on […]

Seven Deadly Lead Generation Assumptions

Seven Deadly Lead Generation Assumptions

Learn the top 7 assumptions that almost everyone makes that kill conversion rates. If your lead generation efforts have been lackluster lately, identifying and remedying these deadly assumptions will prove critical to future success.