In 2014, a research study by Econsultancy revealed that only 22% of businesses are satisfied with their current conversion rate. Somewhere, their Conversion Rate Optimization* (CRO) plan failed them. It’s tough to stay ahead of the curve in your CRO strategy, but there’s no better way to learn about current CRO trends and modern optimization techniques […]
When it comes to CRO, most people focus on just getting higher conversion rates. Although you may enjoy a spike in conversions, ask yourself if you had to sacrifice anything to get that spike? That’s why CRO should have a more holistic approach.
Most companies focus on inbound marketing, but only 22% of companies surveyed in one study are happy with their conversion rates. If you’re only focused on attracting traffic and not spending time thinking about CRO, you’re not helping your bottom line.
Keeping track of CTR brings understanding about which keywords are successful and which deserve to be tossed. Quality keywords depend on what you’re advertising as well as where your advertisements are displayed. Keywords with high CTRs are usually good indications that searching with such keywords is leading consumers to desirable content. On the other hand, […]
Sometimes it’s easier to process information by looking at graphics. Viewing graphics helps us realize the essence of something quicker than viewing text or numbers. That’s why heatmaps are so useful, especially for Conversion Rate Optimization. Do you know the different types of heatmaps?
The basis of successful CRO is the technical framework, user experience, and persuasion. The order of these factors matter when creating your website because it will allow you to create a functional and easy to navigate site that will help convert visitors.