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Apple Inc. made waves at the Worldwide Developer Conference (WWDC) earlier this month with the introduction of several new privacy-focused features designed to protect users and their data.
The big question…
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The web is constantly evolving, but these changes are happening more rapidly than ever before—especially when it comes to consumer privacy and data.
BREAKING NEWS: In an announcement on Thursday, Google said…
With the ongoing saga surrounding Apple’s update to require ATT prompts in iOS versions 14.5 and newer, the question of how likely users are to provide Facebook with permission to track has been an ongoing debate.…
If you run a business with an online presence, you’re going to need customer data. Customer data allows you to do things like effectively target with ads.
But how you obtain data is becoming just as important as …
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With third-party cookies quickly becoming a thing of the past, the words at the top of every marketer’s mind in 2021 are “first-party data”.
In the following article, we take a deep dive into the value…
Today, consumers use various devices and identifying information when they browse the web, which can make it difficult for marketers to tie individuals to their actions across devices and channels. Enhanced…