![How Will Facebook’s IDFA Change Impact Conversion Reporting for Mobile App Advertisers? [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMiUyRkZhY2Vib29rLUlERkFfdGh1bWItMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
As a result of the iOS 14 rollout, Facebook is shifting its mobile app measurement to rely on the SKAdNetwork in order to report on app conversion data. With this change, businesses will be limited in their ability to measure the performance of iOS 14 app install campaigns on Facebook. The shift is due to […]
![Facebook Releases Update on iOS 14 Guidelines [2021 Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYxMiUyRkZhY2Vib29rLWlPUzE0X3RodW1iLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Facebook recently released updated guidelines on the upcoming iOS 14 changes and provided guidance on how these updates might impact both app and web advertising on the platform. Facebook has updated the current SDK to support Apple’s SkAdNetwork API and conversion value management to allow for app install measurement following iOS privacy changes to IDFA […]
Earlier this month, a District Judge ruled in the Apple vs. Epic Games case stating that Apple “must allow app developers to offer links to alternative payment methods in applications sold via the AppStore.” [Source] Historically, Apple’s payment system has been the only option for developers and as a result the Apple App Store takes […]
![How Will IDFA Impact Social App Advertisers? [And Next Steps From The Experts]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNyUyRlctOC01LTIxLWZlYXR1cmVkLmpwZyIgZGF0YS13PSIxMDAwIiBkYXRhLWg9IjQ5MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to protect users and their data at the Worldwide Developer Conference (WWDC). Prior to the iOS 14.5 release, Apple launched AppTrackingTransparency (ATT), preventing mobile apps from tracking users without explicit consent. Now, mobile apps must […]
Earlier this summer, Apple Inc. shook digital advertisers to the core with the introduction of several new privacy-focused features designed to protect users and their data at the Worldwide Developer Conference (WWDC). For email marketers, the latest update will impact several key components of the marketing funnel, primarily how advertisers collect and measure customer data. […]
![Scaling the Walls of Apple’s Data Fortress [Everything You Need To Know To Prepare for iOS 15]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNCUyRkFkb2JlU3RvY2tfMTE3MDYzNDA4LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Apple Inc. made waves at the Worldwide Developer Conference (WWDC) earlier this month with the introduction of several new privacy-focused features designed to protect users and their data. The big question is how will advertisers collect customer information moving forward? Many marketers are scrambling to figure out alternative options as we approach Q4. The tech […]