The 2021 back-to-school shopping season will present fresh challenges and opportunities for families and the marketers who hope to engage them. Brands need to begin preparing their strategies and plans immediately…
Top brands and provocative thought leaders gathered last week for our annual Tinuiti Live virtual event. This year featured half-day expert discussions designed to provide attendees with networking, as well…
More media is being created and consumed every year–especially in 2020, where people are spending more time online than ever before. This opens up a lot of opportunities for advertisers and brands.
Unfortunately,…
There are a number of words and phrases that quickly became part of our everyday vocabulary throughout 2020, from “social distancing” and “flattening the curve,” to “TikTok” and “Tiger King.” But a phrase those…
Retail media—advertising on ecommerce websites and apps—saw a meteoric rise in popularity in 2020 and shows no signs of slowing down in 2021. So where should your brand be? (Spoiler alert: it’s no longer just Amazon.)…
Unless you’ve been living under a rock, you’ve probably seen the news reporting substantial gains for big-box retailers like Walmart, Target, and Amazon as well as specialty retailers such as Ulta and Best Buy,…