Category: Ecommerce

37 Holiday Shopping Statistics & Key Marketing Insights [2023]

37 Holiday Shopping Statistics & Key Marketing Insights [2023]

Beyond the fun festivities, the holiday season is an incredibly significant time for both businesses and consumers alike, shaping economic landscapes year after year. In this post, we’ll discover how the art of gifting fuels retail sales and steers supply chains. We’ll also highlight the impact of online vs. in-store shopping as well as key […]

CPG Study Reveals Shocking Discovery About Customer Journey in 2023

CPG Study Reveals Shocking Discovery About Customer Journey in 2023

From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials as they do in 2023, and marketers have never had more potential touchpoints to use in influencing those purchases. But what are the most effective channels for winning customers […]

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]

What Is Retail Media? Benefits, Challenges, & Best Practices

What Is Retail Media? Benefits, Challenges, & Best Practices

Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]

Tinuiti at Adweek Commerce Week 2022

Tinuiti at Adweek Commerce Week 2022

Adweek Commerce Week 2022 brought an impressive group of marketing experts and retail leaders to the stage for an information and inspiration-packed 3-day event (July 26 – July 28, 2022). Like our own recent Tinuiti Live, Adweek took a hybrid approach to this year’s event, with virtual attendees tuning in across the globe, and in-person […]