Category: Ecommerce

What Is Retail Media? Benefits, Challenges, & Best Practices

What Is Retail Media? Benefits, Challenges, & Best Practices

Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age. The immediacy and contextual relevance of those promotions such as those you might see in a grocery store have been translated into new online formats representing big business opportunities for brands. With careful planning, execution, and […]

Tinuiti at Adweek Commerce Week 2022

Tinuiti at Adweek Commerce Week 2022

Adweek Commerce Week 2022 brought an impressive group of marketing experts and retail leaders to the stage for an information and inspiration-packed 3-day event (July 26 – July 28, 2022). Like our own recent Tinuiti Live, Adweek took a hybrid approach to this year’s event, with virtual attendees tuning in across the globe, and in-person […]

Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain

Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain

Every year, CES serves as an international gathering place for consumer technology businesses and professionals. As part of CES 2022, ad services and media company Mediaocean hosted a two-day virtual retreat covering a variety of issues in the data-driven media industry.  Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: […]

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising

  The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]