Headlines and news stories regarding supply chain shortages and related concerns are seemingly everywhere we turn in recent months, with countless outlets stressing the importance of starting your holiday shopping now—while physical and digital shelves are still full. To wait for the traditional Black Friday holiday shopping kickoff is to risk an out-of-stock item not […]
It’s no secret that Apple’s updates to address consumers’ privacy concerns have sent ripples throughout the digital marketing industry. Targeting iOS devices with ads and measuring return on ad spend has become more complicated for users who opt out of tracking when presented with the App Tracking Transparency (ATT) prompt, particularly for social and display […]
As always, with a new year comes new trends in the world of retail and ecommerce. In 2020 and 2021, we saw massive growth in social commerce, influencer marketing, and even advancements in augmented reality shopping experiences. As a result of the pandemic, ecommerce grocery platforms like Instacart are now the new norm for millions […]
With the ability to increase impulse buys and drive additional ecommerce sales, it’s no wonder Buy now, pay later (BNPL) is the biggest payment trend in the online retail world. BNPL allows shoppers to make a purchase without providing cash at the time of purchase. One case study found that average order values increased by […]
*This is a guest post by Clearco, the world’s largest eCommerce investor and pay-as-you-grow pioneer. To say that COVID-19 upended every marketer’s digital strategy would be an understatement. 2021 is now well underway, and as we work towards life post-pandemic, marketers across industries are left wondering whether it’s time to return to their old […]
The 2021 back-to-school shopping season will present fresh challenges and opportunities for families and the marketers who hope to engage them. Brands need to begin preparing their strategies and plans immediately to launch campaigns with enough lead time before students go back to school. To help retailers and brands stay ahead of evolving conditions, Tinuiti […]