Category: Ecommerce

How Buy Now, Pay Later Options Work for Retailers: Q&A with Klarna

How Buy Now, Pay Later Options Work for Retailers: Q&A with Klarna

With the ability to increase impulse buys and drive additional ecommerce sales, it’s no wonder Buy now, pay later (BNPL) is the biggest payment trend in the online retail world. BNPL allows shoppers to make a purchase without providing cash at the time of purchase. One case study found that average order values increased by […]

Your Digital Strategy Playbook Will Need a Post-COVID Makeover

Your Digital Strategy Playbook Will Need a Post-COVID Makeover

*This is a guest post by Clearco, the world’s largest eCommerce investor and pay-as-you-grow pioneer.   To say that COVID-19 upended every marketer’s digital strategy would be an understatement. 2021 is now well underway, and as we work towards life post-pandemic, marketers across industries are left wondering whether it’s time to return to their old […]

Tinuiti Live: A Recap of the Most Valuable Marketing Conference in 2021

Tinuiti Live: A Recap of the Most Valuable Marketing Conference in 2021

Top brands and provocative thought leaders gathered last week for our annual Tinuiti Live virtual event. This year featured half-day expert discussions designed to provide attendees with networking, as well as specific and actionable strategies to accelerate brand performance across the funnel. The event was packed with over a dozen sessions across three tracks—Martech and […]

Guide to Native Advertising in 2021

Guide to Native Advertising in 2021

More media is being created and consumed every year–especially in 2020, where people are spending more time online than ever before. This opens up a lot of opportunities for advertisers and brands. Unfortunately, consumers have seen so many ads that they’re suffering from ad fatigue. Consumers have always been wary of obvious advertising, and it’s only […]

Hitting Your “Target” Audience with Roundel Retail Media Network

Hitting Your “Target” Audience with Roundel Retail Media Network

There are a number of words and phrases that quickly became part of our everyday vocabulary throughout 2020, from “social distancing” and “flattening the curve,” to “TikTok” and “Tiger King.” But a phrase those outside the digital marketing world might not be as familiar with played a major role in 2020’s vast number of online […]

[From The Experts]
[From The Experts]