Guide to Native Advertising in 2021
More media is being created and consumed every year–especially in 2020, where people are spending more time online than ever before. This opens up a lot of opportunities for advertisers and brands.
Unfortunately,…
Category: Ecommerce
Hitting Your “Target” Audience with Roundel Retail Media Network
There are a number of words and phrases that quickly became part of our everyday vocabulary throughout 2020, from “social distancing” and “flattening the curve,” to “TikTok” and “Tiger King.” But a phrase those…
Why Retail Media Must Be in Your 2021 Plan: Q&A with Criteo
Retail media—advertising on ecommerce websites and apps—saw a meteoric rise in popularity in 2020 and shows no signs of slowing down in 2021. So where should your brand be? (Spoiler alert: it’s no longer just Amazon.)…
The Top 10 Retail Media Networks (Besides Amazon) Compared
Unless you’ve been living under a rock, you’ve probably seen the news reporting substantial gains for big-box retailers like Walmart, Target, and Amazon as well as specialty retailers such as Ulta and Best Buy,…
The 7 Biggest Online Grocery Shopping Trends & Tactics for Brands
The online grocery shopping industry has evolved rapidly to meet an almost overnight change in consumer demands.
Improvements in digital technology and new restrictions from the COVID-19 pandemic have forced…
The Best ABM Tools and Software for 2021 (We Researched So You Don’t Have To)
Are you interested in a marketing process that will delight your customers, reduce ad spend, and create sustainable client growth and profitability? Then Account-Based Marketing is definitely for you.
If you’re…