With the ability to increase impulse buys and drive additional ecommerce sales, it’s no wonder Buy now, pay later (BNPL) is the biggest payment trend in the online retail world. BNPL allows shoppers to make a purchase without providing cash at the time of purchase. One case study found that average order values increased by […]
*This is a guest post by Clearco, the world’s largest eCommerce investor and pay-as-you-grow pioneer. To say that COVID-19 upended every marketer’s digital strategy would be an understatement. 2021 is now well underway, and as we work towards life post-pandemic, marketers across industries are left wondering whether it’s time to return to their old […]
The 2021 back-to-school shopping season will present fresh challenges and opportunities for families and the marketers who hope to engage them. Brands need to begin preparing their strategies and plans immediately to launch campaigns with enough lead time before students go back to school. To help retailers and brands stay ahead of evolving conditions, Tinuiti […]
Top brands and provocative thought leaders gathered last week for our annual Tinuiti Live virtual event. This year featured half-day expert discussions designed to provide attendees with networking, as well as specific and actionable strategies to accelerate brand performance across the funnel. The event was packed with over a dozen sessions across three tracks—Martech and […]
More media is being created and consumed every year–especially in 2020, where people are spending more time online than ever before. This opens up a lot of opportunities for advertisers and brands. Unfortunately, consumers have seen so many ads that they’re suffering from ad fatigue. Consumers have always been wary of obvious advertising, and it’s only […]
There are a number of words and phrases that quickly became part of our everyday vocabulary throughout 2020, from “social distancing” and “flattening the curve,” to “TikTok” and “Tiger King.” But a phrase those outside the digital marketing world might not be as familiar with played a major role in 2020’s vast number of online […]