Online sales grew by nearly 35% in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry.
Once bolstered by scale, CPG giants have been slow to adapt to changes in
Annual AI spending is predicted to grow to $7.3 billion by 2022. Machine learning in retail is on the rise, so it’s no surprise that AI is becoming an integral part of technology in the apparel industry.
Here are five…
Let’s face it: there are many variables in Facebook advertising that can make the difference between a mediocre ad and one that blows up with engagement and conversions.
You can change up the copy or the creative,…
As an ecommerce retailer, your success relies heavily on the online marketplaces you choose to do business in.
Your marketplace determines your audience, your reach, a good chunk of your overhead costs, and the…
If you have an online store, you need shopping cart software. At its most basic, shopping cart software is the piece of technology that keeps track of the items a buyer has selected while shopping your online store.…
One of the marketers’ greatest tools is customer data. The more you know about your ideal customers, the more easily you can understand what they need and value, as well as what kind of messaging connects …
