Category: Ecommerce

What is Performance Marketing?

What is Performance Marketing?

Performance marketing is a marketing strategy in which a brand, company, or client pays only for measurable results, like a conversion, click, sale, or sign up. Performance-based marketing helps brands maximize

What is a Demand Side Platform?

What is a Demand Side Platform?

Demand-side platforms (DSPs) have changed the way we experience, buy, and sell online advertising. But what exactly are DSPs? And how do they work? Here’s everything you need to know about demand-side platforms,

How To Respond to Negative Reviews

How To Respond to Negative Reviews

For today’s ecommerce retailers, negative reviews just come with the territory. In fact, with so many built-in, on-site rating and review features, many even invite them right in.

And that’s a good thing.

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