How much money are consumers spending online? According to a study of global retail by eMarketer, retail sales worldwide – including both in-store and internet purchases reached approximately $22.492 trillion in 2014. It is estimated by 2018, worldwide retail sales will increase 5.5 percent to reach $28.300 trillion. Of that total, retail products and services purchased online […]
The Importance of Effective Retail Merchandising Strategies Online retail is growing quickly, but it’s still far from catching up to the colossal sales that brick and mortar stores boast. Why? Well one of the many issues is that 60% of shoppers like to see items in person before they buy them. Getting a great deal […]
We are proud to announce not only the relaunch of our site, but our first major rebranding since we originally launched CPC Strategy over 8 years ago. Rick Backus, CEO at CPC Strategy highlights some of the newest features of the company website: Elevation of the CPC Strategy Brand “This is actually the 5th website redesign since we […]
This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing impacts online sellers.  1) It’s been a while since we last spoke.  Talk to […]
![How the Super Bowl Made Us Love Ads: Lessons for Marketers [Infographic]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxNzEgMTM2IiB3aWR0aD0iMTcxIiBoZWlnaHQ9IjEzNiIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE5JTJGMDklMkZTdXBlci1ib3dsLWFkcy5wbmciIGRhdGEtdz0iMTcxIiBkYXRhLWg9IjEzNiIgZGF0YS1iaXA9IiI+PC9zdmc+)
The Super Bowl has evolved from a sporting event to a national holiday. Alongside the excuse to indulge, brands have leveraged the Super Bowl to get watchers excited to watch commercials, and engage on social media. What can Big Brands and Advertising techniques teach marketers? Check out the infographic below to learn about how consumers […]
Must Have Productivity Tools for Digital Marketers Time Management Tools for Digital Marketers 1) Yast There are plenty of different time-tracking tools out there, but Yast is one of the best, by far.  Its intuitive interface is easy to understand and simple to use, making tracking your time less of a chore and more of a […]