Category: Ecommerce
The 7 Biggest CPG Industry Trends & Tactics For Brands
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What is Performance Marketing?
Performance marketing is a marketing strategy in which a brand, company, or client pays only for measurable results, like a conversion, click, sale, or sign up. Performance-based marketing helps brands maximize…
Microsoft Advertising Removing Average Position Metric
Over the past year, Microsoft Advertising (formerly Bing Ads) has been shaking up its ad reporting by introducing new metrics and removing some old ones. This change was in response to a similar wave of changes …
What is a Demand Side Platform?
Demand-side platforms (DSPs) have changed the way we experience, buy, and sell online advertising. But what exactly are DSPs? And how do they work? Here’s everything you need to know about demand-side platforms,…
How To Respond to Negative Reviews
For today’s ecommerce retailers, negative reviews just come with the territory. In fact, with so many built-in, on-site rating and review features, many even invite them right in.
And that’s a good thing.
Bad …