The State of Email
*This is a guest post by Christina Dedrick & Lizzie Nirenberg at Klaviyo
Earlier this year, the world was forced to pivot to what we now know as the ‘new normal’. Travel all but stopped, brick and mortar stores…
Category: CRM & Email Marketing
How to Ramp Up Your Email Cadence Post-COVID
Amidst the Coronavirus pandemic, many email programs drastically changed their mailing strategy and cadence for a multitude of reasons.
While this might make sense for your brand and your audience in the face…
6 Tips On Growing Your Email List: Quality vs. Quantity
Email marketing is one of the most efficient and effective ways to connect with your customers one-on-one, helping to build loyalty and increase retention.
But when it comes to growing your email list, there is…
Four Reasons Why Email Is Invaluable During Crisis
By now we’ve all had to navigate communication with customers through the COVID crisis.
While the pandemic is by no means behind us, the scramble to share news about inventory issues, physical location closures,…
The Advantages of Animated PNGs In Email
As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through.
GIFs have long ruled the email animation game, but recently, animated…
3 Email Marketing Surveys That Reveal Customer Insights
Email continues to rank among the strongest revenue-producing marketing channels, with an average ROI of 3,800% and 59% of marketers saying it is their biggest source of revenue.
While most marketers are aware…