*This is a guest post by Yotpo.
The last few months brought enormous shifts in the eCommerce landscape. Time spent on mobile phones increased by 30 percent since March of this year, and messaging has become a top …
Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing messages, which has become more important in today’s ever-changing landscape.
While most marketers…
Emails are a valuable communication tool that helps you connect with customers and prospects. But an email campaign is a deceptively high-stakes game. You can only send each email to each person once–there…
When you are ready to scale up your email program and take your production process to the next level, email marketing templates are a great place to start.
Email templates …
One of the greatest advantages of email is the many insights that you can use to diagnose and optimize the success of your email marketing campaigns.
Many marketers believe they’re only competing against their…
For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to be a valuable channel for any business.
A well-thought-out email …