We all know the level of effort that goes into getting an email campaign out the door—concepting, promo planning, writing, designing, coding—but once you hit the send button, where is your email going? Is it landing…
Email enthusiasts (and if you’re reading this, you’re one of us): Can we get a high five for thoughtful and responsible email sending?
Email is proven and profitable, with the highest ROI of any digital…
It’s no longer enough to simply sell a quality product at a fair price. Shoppers want to connect on a deeper level with the brands they do business with and the story behind the products they choose to purchase, making…
The post was written in collaboration with Jenna Ochoa, Partner Marketing at Justuno.
While header/footer sign-up forms and checkout flow subscription options are commonplace, some brands are failing to utilize,…
There’s no shortage of subscriber acquisition tactics to quickly grow your email list, but not every approach is going to bring in the high-intent leads who can provide long-term value to your business.
By strategically…
Email marketers use open rates as a primary KPI for a reason; emails that don’t get opened have no hope of driving subscribers to action, resulting in a negative ROI.
In most cases, low open rates are a symptom of an…