For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to be a valuable channel for any business.
A well-thought-out email …
This article was co-authored by Emily Collins and Keri Brooks.
Email segmentation is one of the most important steps you can take toward improving the performance of your email marketing program.
Have you ever received an email that seemingly showed the perfect product at the perfect time? How can your favorite brand possibly know what you want before you even realize it yourself?
The perfectly timed message…
We’ve all been there before: your smartphone or car is just fine until you see a new, shiny one. Enterprise marketing automation software is no different.
We see this all the time with our clients: they are perfectly…
*This is a guest post by Christina Dedrick & Lizzie Nirenberg at Klaviyo
Earlier this year, the world was forced to pivot to what we now know as the ‘new normal’. Travel all but stopped, brick and mortar stores…