In the ever-evolving mobile culture we live in, your investment in digital marketing is now more crucial than ever. Are you optimizing ROI and ensuring time and resources are dedicated to the right marketing efforts? If so, then you are likely on the verge of launching a new SMS marketing program and identifying strategic ways […]
*This is a guest post by Yotpo. The last few months brought enormous shifts in the eCommerce landscape. Time spent on mobile phones increased by 30 percent since March of this year, and messaging has become a top channel for consumers looking to stay connected. In fact, 49 percent of customers said they prefer to […]
Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing messages, which has become more important in today’s ever-changing landscape. While most marketers make last-minute adjustments to their campaigns, a foundational approach centered around seasonal holidays builds a strong springboard into evolving content. Historically, Q3 has been a time […]
Emails are a valuable communication tool that helps you connect with customers and prospects. But an email campaign is a deceptively high-stakes game. You can only send each email to each person once–there are no do-overs. If you screw up, everyone will be able to see it, and you’ll be lucky if they stick around […]