We’ve all been there before: your smartphone or car is just fine until you see a new, shiny one. Enterprise marketing automation software is no different.
We see this all the time with our clients: they are perfectly…
*This is a guest post by Christina Dedrick & Lizzie Nirenberg at Klaviyo
Earlier this year, the world was forced to pivot to what we now know as the ‘new normal’. Travel all but stopped, brick and mortar stores…
Amidst the Coronavirus pandemic, many email programs drastically changed their mailing strategy and cadence for a multitude of reasons.
While this might make sense for your brand and your audience in the face…
Email marketing is one of the most efficient and effective ways to connect with your customers one-on-one, helping to build loyalty and increase retention.
But when it comes to growing your email list, there is…
By now we’ve all had to navigate communication with customers through the COVID crisis.
While the pandemic is by no means behind us, the scramble to share news about inventory issues, physical location closures,…
As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through.
GIFs have long ruled the email animation game, but recently, animated…