Did you know that data has replaced oil as the world’s most valuable resource?
Data provides us information about our customers to help enhance targeting, improve messaging strategy, and provide a better understanding…
Growing your email list is the first step to harnessing the power of email marketing — your most important marketing channel for accelerating customer relationships and generating cost-effective ROI.
The truth…
For marketers, coming up with a pithy reason to run a promotion or send an email newsletter can be a daunting task. Lucky for you, there’s no shortage of shopping holidays that can be leveraged throughout the year.…
If your email program is operating in a silo, now is the time to better integrate marketing efforts across channels. Digital marketing channels—like paid search, social, and SEO—can play an important role in …
Email is arguably the most important marketing channel for any business that is built around customer relationships.
Email marketing can accelerate your customer relationships, build your brand message, …
In our industry, we talk about email A/B testing so frequently that we assume all email marketers are executing them. The truth is only 31% of brands test a majority of their emails and 39% don’t test their …
