Category: CRM & Email Marketing

How to Ramp Up Your Email Cadence Post-COVID

How to Ramp Up Your Email Cadence Post-COVID

Amidst the Coronavirus pandemic, many email programs drastically changed their mailing strategy and cadence for a multitude of reasons. While this might make sense for your brand and your audience in the face of this pandemic, a significant ramp-down or complete pause in sending could impact your program’s deliverability when you’re ready to start mailing […]

6 Tips On Growing Your Email List: Quality vs. Quantity

6 Tips On Growing Your Email List: Quality vs. Quantity

Email marketing is one of the most efficient and effective ways to connect with your customers one-on-one, helping to build loyalty and increase retention. But when it comes to growing your email list, there is a constant tension between quality versus quantity. So how do you continuously grow your email list while ensuring the new […]

Four Reasons Why Email Is Invaluable During Crisis

Four Reasons Why Email Is Invaluable During Crisis

By now we’ve all had to navigate communication with customers through the COVID crisis. While the pandemic is by no means behind us, the scramble to share news about inventory issues, physical location closures, and changes to the way we do business is mostly complete. We’re settling into a new normal, but the way we […]

The Advantages of Animated PNGs In Email

The Advantages of Animated PNGs In Email

As a top trend in email marketing for 2020, animation in email has become a proven way to increase engagement and entice readers to click through. GIFs have long ruled the email animation game, but recently, animated PNGs, or APNGs, are taking center stage as an exciting, higher-quality alternative to traditional GIF email animations. While […]

3 Email Marketing Surveys That Reveal Customer Insights

3 Email Marketing Surveys That Reveal Customer Insights

Email continues to rank among the strongest revenue-producing marketing channels, with an average ROI of 3,800% and 59% of marketers saying it is their biggest source of revenue. While most marketers are aware of how impactful email marketing can be, not all use email to its full potential; to pull relevant and actionable customer insights. […]

Designing Emails For Dark Mode: What You Need to Know

Designing Emails For Dark Mode: What You Need to Know

Did we think email rendering could get more complex? It just did. Dark mode is one of the latest major mobile UI changes that impacts how your audience views your emails. It has undoubtedly created new challenges, but coding for dark mode is an important update to make for email accessibility purposes.  Here’s an overview […]