Category: CRM & Email Marketing

3 Email Marketing Surveys That Reveal Customer Insights

3 Email Marketing Surveys That Reveal Customer Insights

Email continues to rank among the strongest revenue-producing marketing channels, with an average ROI of 3,800% and 59% of marketers saying it is their biggest source of revenue. While most marketers are aware of how impactful email marketing can be, not all use email to its full potential; to pull relevant and actionable customer insights. […]

Designing Emails For Dark Mode: What You Need to Know

Designing Emails For Dark Mode: What You Need to Know

Did we think email rendering could get more complex? It just did. Dark mode is one of the latest major mobile UI changes that impacts how your audience views your emails. It has undoubtedly created new challenges, but coding for dark mode is an important update to make for email accessibility purposes.  Here’s an overview […]

The Impact of AI on Email Marketing

The Impact of AI on Email Marketing

*This is a guest post by Sharon Shapiro, Director of Content Marketing & Integrated Planning at Bluecore AI has finally arrived. For years, we’ve heard about its potential, and now we’re finally seeing the impact. According to The Wall Street Journal, 30% of organizations are conducting AI pilots and 47% have embedded at least one […]

Leveraging Email Audiences Across Channels

Leveraging Email Audiences Across Channels

When it comes to e-commerce, your email audience is a great marketing asset. You can send retargeting emails based on which products your customers are interested in, share loyalty program rewards and offers, and even convert shoppers who previously abandoned their carts.  You can benefit from your email audience on other channels, too. With the […]

[From The Experts]
[From The Experts]