![5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRkluZmx1ZW5jZXItcHJvdmlkaW5nLXZpZGVvLXJldmlldy0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Just like the once-new idea of reality television that came before it, influencer marketing is here to stay. What some imagined might be a fleeting trend has grown to become one of the most creative, impactful, profitable—and yes, measurable—channels in performance marketing. According to eMarketer forecasts: The share of US companies using influencer marketing will […]
*This is a guest post by Jenn Kim, Content Marketing Specialist at Aspire IQ. Have you ever seen your friend’s social post, read a customer’s review, or watched an expert’s YouTube tutorial that prompted you to buy a product? If so, you’re not alone. A recent study by Kantar found that 93% of consumers turn […]
Influencer marketing is a proven marketing strategy that is increasing in popularity and effectiveness. According to surveys, 67% of marketing and communications professionals are already engaging with influencers for content promotion, and 63% intend to increase their influencer marketing budget over the next year. Why You Need Influencer Marketing Tools A portion of […]
Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made that purchase. While marketers continue to invest in influencer marketing (especially as consumers rely on social networks to […]