Instagram verification means different things to different people. To some, it’s a sign of celebrity. It’s a status symbol that many people and brands strive for, but few attain. It’s a sign that they’ve “made it” and are now “officially famous.” Instagram, however, has a different perspective. What does Instagram verification mean? According […]
Even though technology allows us to do our own research on people or Influencers before partnering with them, there are still many documented cases of brands choosing to partner with accounts that have fake influencers and losing significant ROI. Why You Should Check for Fake Followers and Likes on Instagram Influencer marketing is […]
Influencer marketing is when a brand partners with an individual (referred to as an “Influencer” or sometimes called a “Creator”) to promote a specific product or services. These days, the influencer usually uses social media as their platform of choice to engage with their audience and get the brand’s message out. Because of the COVID-19 […]
Influencer marketing has become a cost-effective way for brands to send an organic message to their target audience. Over the past few years, influencer marketing has evolved dramatically and while this tool is great for building brand awareness, it also has the power to push consumers through the funnel. In fact, 61% of consumers trust […]
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Just like the once-new idea of reality television that came before it, influencer marketing is here to stay. What some imagined might be a fleeting trend has grown to become one of the most creative, impactful, profitable—and yes, measurable—channels in performance marketing. According to eMarketer forecasts: The share of US companies using influencer marketing will […]
*This is a guest post by Jenn Kim, Content Marketing Specialist at Aspire IQ. Have you ever seen your friend’s social post, read a customer’s review, or watched an expert’s YouTube tutorial that prompted you to buy a product? If so, you’re not alone. A recent study by Kantar found that 93% of consumers turn […]