Category: Influencer Marketing

5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]

5 Advantages of Working With an Influencer Marketing Agency [instead of going in-house]

Just like the once-new idea of reality television that came before it, influencer marketing is here to stay. What some imagined might be a fleeting trend has grown to become one of the most creative, impactful, profitable—and yes, measurable—channels in performance marketing. According to eMarketer forecasts: The share of US companies using influencer marketing will […]

The Who, What, & Why of Brand Ambassadors

The Who, What, & Why of Brand Ambassadors

*This is a guest post by Jenn Kim, Content Marketing Specialist at Aspire IQ. Have you ever seen your friend’s social post, read a customer’s review, or watched an expert’s YouTube tutorial that prompted you to buy a product? If so, you’re not alone.  A recent study by Kantar found that 93% of consumers turn […]

Top Influencer Marketing Tools in 2020

Top Influencer Marketing Tools in 2020

Influencer marketing is a proven marketing strategy that is increasing in popularity and effectiveness. According to surveys, 67% of marketing and communications professionals are already engaging with influencers for content promotion, and 63% intend to increase their influencer marketing budget over the next year.    Why You Need Influencer Marketing Tools   A portion of […]

Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide

Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide

Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made that purchase. While marketers continue to invest in influencer marketing (especially as consumers rely on social networks to […]

[From The Experts]
[From The Experts]