Category: Influencer Marketing

Top Influencer Marketing Tools in 2020

Top Influencer Marketing Tools in 2020

Influencer marketing is a proven marketing strategy that is increasing in popularity and effectiveness. According to surveys, 67% of marketing and communications professionals are already engaging with influencers for content promotion, and 63% intend to increase their influencer marketing budget over the next year.    Why You Need Influencer Marketing Tools   A portion of […]

Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide

Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide

Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made that purchase. While marketers continue to invest in influencer marketing (especially as consumers rely on social networks to […]

How Much Do Influencers Charge?

How Much Do Influencers Charge?

Influencer marketing has fast become one of the most effective ways to reach your target audience on social media platforms like Facebook, Instagram, and more. However, working with influencers can be a challenge because the costs can vary greatly depending on your industry, the goals of your campaign, and many more factors. Things like logistics (when […]

How to Work with Influencers

How to Work with Influencers

Influencers have a strong presence online and on social media, and publish content that engages their audience and strengthens their following. In this article, we will take a closer look at the power an influencer can offer to boost your brand and product(s) and how to best work with an influencer to maximize your opportunity. […]

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[Americas]
[From The Experts]
[From The Experts]