Grocery shopping was a big deal even before the pandemic. It took a lot of time to do and had to be squeezed in among work, child-care, cooking, and the boring-but-necessary household tasks. If any part of our lives needed to be disrupted, it was this. Services like Amazon Fresh gradually rose in prominence, but […]
The online grocery shopping industry has evolved rapidly to meet an almost overnight change in consumer demands. Improvements in digital technology and new restrictions from the COVID-19 pandemic have forced brands to innovate, including new methods for selling directly to customers, online ordering, last-mile delivery, click and collect, and other changing consumer appetites. Here are […]
In the wake of COVID-19, Instacart has emerged as an undisputed opportunity for brands to acquire and retain grocery and CPG shoppers. If you sell in-store at a participating retailer, then an Instacart Ads program should be part of your media strategy. Tinuiti recently sat down with Amanda Campos, Senior Insights Manager at Instacart, to […]