Category: Lifecycle Marketing

11 Email Marketing Design Tips to Drive More Revenue

11 Email Marketing Design Tips to Drive More Revenue

When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing.  While those are all important, there’s another more fundamental aspect of email marketing that’s just as […]

How ESP Migration as a Service Works

How ESP Migration as a Service Works

Generally speaking, most companies don’t decide to migrate to a new email service provider on a whim. The conversation regarding ESP migration is typically kicked off due to one of the following reasons: Their current ESP is expensive, and they want to shop around to see if the same functions and features are available at […]