In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing. […]
![Email Deliverability: 12 Best Practices for Marketers [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTklMkYwNyUyRlNjcmVlbnNob3QtMjAyMy0wNy0xNy0xMjQ1MjMtMTA4MHg2NzUuanBnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
We all know the level of effort that goes into getting an email campaign out the door—concepting, promo planning, writing, designing, coding—but once you hit the send button, where is your email going? Is it landing in your subscriber’s inbox in all of its glory? Or is it disappearing, hidden in their spam folder never to […]
CPG shoppers have never had more options when it comes to product selection, making it hugely important for brands to keep customers happy and coming back for more. Loyalty programs are a key part of this, helping brands communicate with customers with timely offers and information. Tinuiti surveyed more than 3,000 CPG shoppers across […]
![6 Essential Lifecycle Marketing Strategies for 2023 [Don’t Miss Out – Register for Our Free Expert Summit]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjMlMkYwNCUyRjYuN19MaWZlY3ljbGUtTWFya2V0aW5nLVN1bW1pdF9GZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
As data privacy concerns and restrictions grow, many brands and advertisers have had to rework their approach and strategies to continue reaching their target audiences and meeting their goals. Some channels have naturally been more heavily impacted than others, but they all have one thing in common: They can benefit from better leveraging their lifecycle […]
When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing. While those are all important, there’s another more fundamental aspect of email marketing that’s just as […]
Customer Lifetime Value is at the top of the list regarding companies with big goals of sustainable growth. As a result, calculating your CLV is a prominent practice among business owners and marketers. Although, not all approaches to this metric are equal. The key to acquiring and maintaining a strong CLV is to optimize customer […]
