When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing. While those are all important, there’s another more fundamental aspect of email marketing that’s just as […]
As data privacy concerns and restrictions grow, many brands and advertisers have had to rework their approach and strategies to continue reaching their target audiences and meeting their goals. Some channels have naturally been more heavily impacted than others, but they all have one thing in common: They can benefit from better leveraging their lifecycle […]
Customer Lifetime Value is at the top of the list regarding companies with big goals of sustainable growth. As a result, calculating your CLV is a prominent practice among business owners and marketers. Although, not all approaches to this metric are equal. The key to acquiring and maintaining a strong CLV is to optimize customer […]
Generally speaking, most companies don’t decide to migrate to a new email service provider on a whim. The conversation regarding ESP migration is typically kicked off due to one of the following reasons: Their current ESP is expensive, and they want to shop around to see if the same functions and features are available at […]
To say the past year has been an eventful one for marketers would be an understatement. From increasing privacy restrictions, to ongoing supply chain issues, advertisers across every channel have had to regularly adjust their strategies to reach consumers with the right message, at the right time. In this article, we’ll explore some of the […]
![Experts Share Lifecycle Marketing [Email & Mobile Messaging] Predictions for 2022](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYxMiUyRkVtYWlsX01hcmtldGluZy0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
With 2021 in its final month, and the holiday shopping season well underway, it is time to reflect on the changes this past year has brought to the advertising landscape, and how those changes are most likely to shape our marketing strategies heading into 2022. We asked leading email marketing experts to share some of […]