Category: Lifecycle Marketing

Why SMS Marketing Is Crucial for Brands Right Now

Why SMS Marketing Is Crucial for Brands Right Now

*This is a guest post by Yotpo. The last few months brought enormous shifts in the eCommerce landscape. Time spent on mobile phones increased by 30 percent since March of this year, and messaging has become a top channel for consumers looking to stay connected. In fact, 49 percent of customers said they prefer to […]