Generally speaking, most companies don’t decide to migrate to a new email service provider on a whim. The conversation regarding ESP migration is typically kicked off due to one of the following reasons: Their current ESP is expensive, and they want to shop around to see if the same functions and features are available at […]
To say the past year has been an eventful one for marketers would be an understatement. From increasing privacy restrictions, to ongoing supply chain issues, advertisers across every channel have had to regularly adjust their strategies to reach consumers with the right message, at the right time. In this article, we’ll explore some of the […]
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With 2021 in its final month, and the holiday shopping season well underway, it is time to reflect on the changes this past year has brought to the advertising landscape, and how those changes are most likely to shape our marketing strategies heading into 2022. We asked leading email marketing experts to share some of […]
Email Marketing has been and still is, one of the best tools available for marketers. We use it to boost our sales, brand awareness, and connection with customers. All marketers and business owners need to have at least a basic knowledge of the principles of email marketing due to its importance and relevance to the […]
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It’s the end of the road for email marketing software giant, Bronto following an email sent to clients on Tuesday announcing the company’s “end of life” in May 2022. Essentially what this means is all clients (currently working with Bronto) will have a year or so to migrate onto other platforms. In the following blog […]
