Category: Lifecycle Marketing

How ESP Migration as a Service Works

How ESP Migration as a Service Works

Generally speaking, most companies don’t decide to migrate to a new email service provider on a whim. The conversation regarding ESP migration is typically kicked off due to one of the following reasons: Their current ESP is expensive, and they want to shop around to see if the same functions and features are available at […]

50 Email Marketing Statistics You Need to Know

50 Email Marketing Statistics You Need to Know

Email Marketing has been and still is, one of the best tools available for marketers. We use it to boost our sales, brand awareness, and connection with customers.  All marketers and business owners need to have at least a basic knowledge of the principles of email marketing due to its importance and relevance to the […]