Category: Lifecycle Marketing

How to Plan Your Q3 Content Calendars for Email

How to Plan Your Q3 Content Calendars for Email

Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing messages, which has become more important in today’s ever-changing landscape. While most marketers make last-minute adjustments to their campaigns, a foundational approach centered around seasonal holidays builds a strong springboard into evolving content.   Historically, Q3 has been a time […]

The Ultimate List of Email Testing Tools for 2020

The Ultimate List of Email Testing Tools for 2020

Emails are a valuable communication tool that helps you connect with customers and prospects. But an email campaign is a deceptively high-stakes game. You can only send each email to each person once–there are no do-overs. If you screw up, everyone will be able to see it, and you’ll be lucky if they stick around […]

Creating and Using Email Templates

Creating and Using Email Templates

When you are ready to scale up your email program and take your production process to the next level, email marketing templates are a great place to start.   Why Use Email Templates?   Email templates make it faster and easier to create engaging, on-brand content with consistency across your organization. They allow you to […]

How To Build Email Marketing Campaigns That Get Results

How To Build Email Marketing Campaigns That Get Results

One of the greatest advantages of email is the many insights that you can use to diagnose and optimize the success of your email marketing campaigns. Many marketers believe they’re only competing against their competitors, but what they fail to do is compete against themselves. Using data as the driver of your content, you can […]

5 Email Marketing Tools You Need to Be Successful

5 Email Marketing Tools You Need to Be Successful

For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to be a valuable channel for any business. A well-thought-out email marketing strategy will drive revenue, but finding the right email marketing tools will allow you to effectively […]