Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing messages, which has become more important in today’s ever-changing landscape. While most marketers make last-minute adjustments to their campaigns, a foundational approach centered around seasonal holidays builds a strong springboard into evolving content. Historically, Q3 has been a time […]
Emails are a valuable communication tool that helps you connect with customers and prospects. But an email campaign is a deceptively high-stakes game. You can only send each email to each person once–there are no do-overs. If you screw up, everyone will be able to see it, and you’ll be lucky if they stick around […]
When you are ready to scale up your email program and take your production process to the next level, email marketing templates are a great place to start. Why Use Email Templates? Email templates make it faster and easier to create engaging, on-brand content with consistency across your organization. They allow you to […]
One of the greatest advantages of email is the many insights that you can use to diagnose and optimize the success of your email marketing campaigns. Many marketers believe they’re only competing against their competitors, but what they fail to do is compete against themselves. Using data as the driver of your content, you can […]
For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to be a valuable channel for any business. A well-thought-out email marketing strategy will drive revenue, but finding the right email marketing tools will allow you to effectively […]
