![Amazon Sponsored Products Ads: A Seller’s Guide [2023]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRk1hc3RlcmluZy1BbWF6b24tU3BvbnNvcmVkLVByb2R1Y3RzLUFkc18tVGhlLUJyYW5kcy1HdWlkZS0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction. In response, […]
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal Days. With shoppers being given an opportunity to secure holiday deals a month before the Thanksgiving stuffing hits their plates, it’s key for advertisers to prepare for the event […]
It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts. The big question is: Is there going to be another Prime Day in October? The simple answer is: Yes! Amazon has confirmed they’ll bring […]
Amazon advertisers have historically relied on pull-based Amazon Ads API calls to monitor their intraday performance on the platform. In 2022, this manual process was given a literal reporting ‘push’ in the right direction with the beta release of Amazon Marketing Stream. In this article, we’ll unpack what Amazon Marketing Stream is, how it functions, […]
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Don’t know your Buy Box from your Brand Registry, or your DSP from your AMC? Tinuiti is here to help! We’ve put together a veritable encyclopedia of Amazon, […]
Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. Amazon Stores is a free self-service product that allows […]
