Category: OTT Ads

6 Ways to Tell You Need to Hire a Streaming Ad Agency

6 Ways to Tell You Need to Hire a Streaming Ad Agency

Streaming video advertising (also referred to as over-the-top or OTT) is the next generation of performance marketing for brands wanting to optimize their ads with modern machine learning and future-proof them with owned data. Today, streaming is considered more than just a trend—it has become a table-stakes channel for growth performance marketers. In fact, the […]

Disney+ Introduces Ads to Streaming Platform – Is Netflix Next?

Disney+ Introduces Ads to Streaming Platform – Is Netflix Next?

Streaming platforms have taken the world by storm in recent years. From SlingTV to Netflix to Peacock to Hulu, and more – the options available are seemingly endless. It’s estimated that by 2022, 55.1% of Americans will have cut the cord, and advertisers have taken notice of this growing market.  Disney’s streaming service, Disney+, launched […]

The Ultimate Video Streaming Glossary: Explained By The Experts

The Ultimate Video Streaming Glossary: Explained By The Experts

While many of the terms used in the streaming space are already familiar to brands and advertisers, for other phrases, it can seem like an entirely new language—or a whole new way of defining terms and acronyms we thought we understood. As the streaming space itself—and the advertising options within it—continue to evolve, it becomes […]

Which Video Streaming Providers Have Ads? [2022]

Which Video Streaming Providers Have Ads? [2022]

Video streaming is a popular alternative to traditional broadcast and cable television. It’s on-demand, so viewers can watch anything they want at any time they want, and there is a huge breadth of content available to choose from.  Some practices, however, carry over from traditional broadcasting into online streaming as a consequence of the business […]

The TV Measurement Landscape is No Longer One Size Fits All

The TV Measurement Landscape is No Longer One Size Fits All

As many of us know, the word measurement is fickle if you’re involved in the streaming and TV world, or for just about anyone involved in the media/advertising industry. We all know how incredibly important measurement is, but that word can mean different things to different people. It’s crucial to know all of the measurement […]

[Americas]
[Americas]
[From The Experts]
[From The Experts]