Category: OTT Ads

What is ESPN+ Streaming Advertising?

by Tara Johnson | Sep 9, 2021 | OTT Ads

In 2018, ESPN launched ESPN+, a premium streaming subscription available on the ESPN app. ESPN+ is just one of many recent initiatives from cable providers to create online streaming services — and new …

50 Streaming Video Statistics You Need to Know [2021]

by Tara Johnson | Sep 9, 2021 | OTT Ads

Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater.…

What is YouTube TV Advertising?

by Shannon Mullery | Aug 3, 2021 | OTT Ads

YouTube TV announced they had surpassed the 3 million subscriber mark in October 2020, and recently launched a 4K Plus add-on just in time to attract Olympics fans hungry for high resolution. As YouTube TV continues…

What is Tubi Advertising?

by Tara Johnson | Jul 27, 2021 | OTT Ads

More consumers than ever are cutting the cord and switching to streaming.

The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24,…

NBCUniversal: How To Empower Advertisers with Agility Across Linear, Streaming, And Digital

by Tara Johnson | Jul 26, 2021 | OTT Ads

Today, consumers will tune in whenever and wherever they can from CTV devices to watching a video on their phone. It’s imperative for advertisers to remain agile across linear, streaming, and digital. …

EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]

by Tara Johnson | Jul 22, 2021 | OTT Ads

As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a solution that takes away the guesswork and offers a level of predictability…