In the ever-evolving world of media and entertainment, the term “linear TV” may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast show of choice, you’re watching linear TV. […]
For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at least one or more streaming services and […]
Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of many multichannel marketing strategies. However, online and offline advertising are far from simple, and digital in particular is getting more challenging every year as a variety of platforms struggle […]
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Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective connection between a brand and an interested consumer through the trinity of sight, sound, and […]
As you have likely noticed from news reports and social media, or perhaps because your favorite TV show is on hiatus, members of SAG-AFTRA, the prominent union for performers and media professionals in Hollywood, have joined the Writers Guild of America (WGA) in a historic joint strike. This marks the first time since 1960 that […]
After decades of cable and satellite providers dominating the television market, streaming television has become the new norm, with cord-cutters forecasted to outnumber cord-nevers this year. And many of the same things that make streaming content so appealing to viewers carry over into the advantages of streaming advertising for brands and services. But streaming advertising […]
