Category: OTT Ads

What is Hulu Advertising [OTT]?

by Shannon Mullery | Jun 7, 2021 | OTT Ads

With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach their target audiences while they stream television…

What Is OTT Advertising: A Breakdown of Over-the-Top Ads

by Greg Swan | May 25, 2021 | OTT Ads

One of the biggest trends shaping advertising right now is the rapid rise of streaming video viewership. With an estimated 150 million US adults now accessing streaming video with services like Hulu and Roku…

Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]

by Tara Johnson | Mar 3, 2021 | OTT Ads

This week, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising business. This acquisition includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion…

How Avocados From Mexico Is Using OTT To Create Disruptive and Effective Ads

by Tara Johnson | Dec 2, 2020 | OTT Ads

Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as well as top advertising agencies such as McCann and Ericsson…

How to Create and Optimize Ads for OTT

by Spencer Weinman | Jul 24, 2020 | OTT Ads

With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences.…

The Future of TV Advertising Is Here: Introducing Our Native Approach to OTT Video

by Greg Swan | May 20, 2020 | OTT Ads

Since our rebrand last year, we’ve been quietly building an entirely new approach to connecting the world’s leading brands to consumers through the power of streaming video.

One year later, we are…