Category: OTT Ads

Running Ads on YouTube Shorts: Examples, Specs, & More

Running Ads on YouTube Shorts: Examples, Specs, & More

With platforms like TikTok and Reels reshaping how we consume content, YouTube introduced its own game-changer. Enter: YouTube Shorts. In 2022, the platform rolled out advertising on Shorts, providing businesses with an exciting new channel for quick and impactful storytelling.  Boasting a staggering 30 billion views per day globally as of 2022, Shorts has become […]

Streaming TV Advertising Campaign Best Practices & Platforms

Streaming TV Advertising Campaign Best Practices & Platforms

In an era dominated by digital content consumption, streaming TV has emerged as a powerful tool for marketers to connect with their target audience. In this post, we’ll explore the world of streaming TV advertising, from its definition, to best practices, and the platforms that support it. Let’s start from the top. What is Streaming […]

What’s CTV? Advertising Tips for Connected TV Strategies

What’s CTV? Advertising Tips for Connected TV Strategies

For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Streaming has taken the world by storm, and advertisers have certainly taken notice. In fact, 78% of all U.S. households subscribe to at least one or more streaming services and […]

Media Buying Guide: What It Is & How to Get Started

Media Buying Guide: What It Is & How to Get Started

Media buying is an important process for almost any business, with paid online advertising, TV advertising, audio advertising, out-of-home advertising and more being crucial aspects of many multichannel marketing strategies. However, online and offline advertising are far from simple, and digital in particular is getting more challenging every year as a variety of platforms struggle […]

OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

OTT Advertising Guide: Key Definitions & Marketing Examples [2023]

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Streaming video advertising provides an effective connection between a brand and an interested consumer through the trinity of sight, sound, and […]