Streaming video advertising (also referred to as over-the-top or OTT) is the next generation of performance marketing for brands wanting to optimize their ads with modern machine learning and future-proof them with owned data. Today, streaming is considered more than just a trend—it has become a table-stakes channel for growth performance marketers. In fact, the […]
Streaming TV is one of the freshest faces in digital advertising. An increasing number of brands are integrating this channel into their overall marketing strategy, and for good reason. To discuss these reasons and more, Tinuiti spoke to Devin McGaughey, CEO of Prospect Point Media, and Stefanos Metaxas, Chief Strategy Officer of Bliss Point Media, […]
Streaming platforms have taken the world by storm in recent years. From SlingTV to Netflix to Peacock to Hulu, and more – the options available are seemingly endless. It’s estimated that by 2022, 55.1% of Americans will have cut the cord, and advertisers have taken notice of this growing market. Disney’s streaming service, Disney+, launched […]
While many of the terms used in the streaming space are already familiar to brands and advertisers, for other phrases, it can seem like an entirely new language—or a whole new way of defining terms and acronyms we thought we understood. As the streaming space itself—and the advertising options within it—continue to evolve, it becomes […]
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Video streaming is a popular alternative to traditional broadcast and cable television. It’s on-demand, so viewers can watch anything they want at any time they want, and there is a huge breadth of content available to choose from. Some practices, however, carry over from traditional broadcasting into online streaming as a consequence of the business […]
As many of us know, the word measurement is fickle if you’re involved in the streaming and TV world, or for just about anyone involved in the media/advertising industry. We all know how incredibly important measurement is, but that word can mean different things to different people. It’s crucial to know all of the measurement […]