![Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRmh1bHUtcm9rdS1vdHQtZmVhdHVyZWQuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
This week, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising business. This acquisition includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion…
Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as well as top advertising agencies such as McCann and Ericsson…
![What is Hulu Advertising [OTT]?](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRm90dC0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they stream shows and movies. OTT advertising is advertising delivered…
With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences.…
Since our rebrand last year, we’ve been quietly building an entirely new approach to connecting the world’s leading brands to consumers through the power of streaming video.
One year later, we are…
