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What is Hulu Advertising [OTT]?
With the rise in streaming services, a new medium known as OTT (over-the-top) advertising now allows brands to reach their audiences while they stream shows and movies. OTT advertising is advertising delivered…
Category: OTT Ads
How to Create and Optimize Ads for OTT
With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences.…
The Future of TV Advertising Is Here: Introducing Our Native Approach to OTT Video
Since our rebrand last year, we’ve been quietly building an entirely new approach to connecting the world’s leading brands to consumers through the power of streaming video.
One year later, we are…
What is Quibi? A First Look At Streaming’s Game Changer
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What is Vimeo OTT?
Vimeo is a video hosting platform with videos from 175M+ creators and brands on their platform. In addition to hosting videos directly on their site, Vimeo offers an OTT platform.
OTT (over-the-top) is a term for…
The Complete Guide to ROKU Ads (OTT)
When people talk about over-the-top (OTT) streaming devices, the first thing that usually comes to mind is Apple TV and Google Chromecast. Advertising on those platforms can be highly competitive and very costly,…