Category: OTT Ads

Apple Crosses the Rubicon

Apple Crosses the Rubicon

We told you last fall that Apple’s ads business more than tripled its share of promoted app installs in the six months since the implementation of App Tracking Transparency. At the time, we pointed out that Apple is ideally positioned to exclusively offer a privacy-centric targeted advertising solution because it is not a third party […]

Prime Day Ads Up

Prime Day Ads Up

Last week we reviewed this year’s edition of Prime Day, Amazon’s annual ecommerce extravaganza, which tallied about $12 billion in merchandise sales over July 12th – 13th. An arguably equally important story – from the perspective of Amazon and its merchant network at least – is the amount of business Prime Day is now generating […]

ESPN+ Raises Prices, Makes the Bundle More Attractive

ESPN+ Raises Prices, Makes the Bundle More Attractive

Over the past few months we’ve highlighted the impressive, yet relatively quiet, growth of ESPN+ in recent times. Following its launch in the spring of 2018, the service accumulated just 6.6m subscribers by the end of 2019; contrast this with the November 2019 launch of Disney+, which tallied over 10m subscribers on its first day. […]

Americans’ Sporting Tastes Are Becoming More Eclectic

Americans’ Sporting Tastes Are Becoming More Eclectic

While the NFL had a very good TV season last year, other top-tier spots like NBA basketball and Major League Baseball have struggled to recapture their pre-pandemic volume of eyeballs. Some second- and (arguably) third-tier sports, by contrast, have seen very positive momentum in the last couple of years, which was evident in the past […]

TikTok Sizes up the CTV Opportunity

TikTok Sizes up the CTV Opportunity

We told you back in March about TikTok increasing the maximum allowable length of videos on its platform, and how this brought it into more direct competition with other major video platforms: …it will bring TikTok into more direct competition with YouTube. The pattern that’s emerging is major video platforms meeting in the middle: while […]

5 Newfronts Announcements Expected To Shape the Digital Content Marketplace

5 Newfronts Announcements Expected To Shape the Digital Content Marketplace

IAB NewFronts is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment. This year, our experts at Tinuiti attended the event (both virtually and in-person) to gather the latest from streaming platforms like Peacock, mobile apps like TikTok, […]