Done with cable? Want to cut the cord? There are plenty of video streaming services beyond just Netflix. “We often get the question: “Is OTT right for my brand; should my brand try OTT?” That question has now shifted to: “How is my brand going to make OTT and the streaming landscape work for us?” There is no world […]
In 2018, ESPN launched ESPN+, a premium streaming subscription available on the ESPN app. ESPN+ is just one of many recent initiatives from cable providers to create online streaming services — and new advertising opportunities for brands looking to leverage the rise in streaming and connected tv (CTV) and related marketing opportunities. In this article, […]
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Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater. Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands […]
YouTube TV announced they had surpassed the 3 million subscriber mark in October 2020, and recently launched a 4K Plus add-on just in time to attract Olympics fans hungry for high resolution. As YouTube TV continues to build out their offering, advertisers’ interest in reaching YouTube TV subscribers is growing as well. In this article, […]
More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced […]
Today, consumers will tune in whenever and wherever they can from CTV devices to watching a video on their phone. It’s imperative for advertisers to remain agile across linear, streaming, and digital. But some media agencies can get stuck operating in siloes which is one of the main reasons why NBCUniversal launched “One Platform”, a […]