Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater. With that in mind, it’s no wonder that marketers are investing more budget into video streaming services. They provide an […]
We told you last fall that Apple’s ads business more than tripled its share of promoted app installs in the six months since the implementation of App Tracking Transparency. At the time, we pointed out that Apple is ideally positioned to exclusively offer a privacy-centric targeted advertising solution because it is not a third party […]
Last week we reviewed this year’s edition of Prime Day, Amazon’s annual ecommerce extravaganza, which tallied about $12 billion in merchandise sales over July 12th – 13th. An arguably equally important story – from the perspective of Amazon and its merchant network at least – is the amount of business Prime Day is now generating […]
Over the past few months we’ve highlighted the impressive, yet relatively quiet, growth of ESPN+ in recent times. Following its launch in the spring of 2018, the service accumulated just 6.6m subscribers by the end of 2019; contrast this with the November 2019 launch of Disney+, which tallied over 10m subscribers on its first day. […]
While the NFL had a very good TV season last year, other top-tier spots like NBA basketball and Major League Baseball have struggled to recapture their pre-pandemic volume of eyeballs. Some second- and (arguably) third-tier sports, by contrast, have seen very positive momentum in the last couple of years, which was evident in the past […]
We told you back in March about TikTok increasing the maximum allowable length of videos on its platform, and how this brought it into more direct competition with other major video platforms: …it will bring TikTok into more direct competition with YouTube. The pattern that’s emerging is major video platforms meeting in the middle: while […]