Category: OTT Ads

What is Tubi Advertising?

by Tara Johnson | Jul 27, 2021 | OTT Ads

More consumers than ever are cutting the cord and switching to streaming.

The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24,…

NBCUniversal: How To Empower Advertisers with Agility Across Linear, Streaming, And Digital

by Tara Johnson | Jul 26, 2021 | OTT Ads

Today, consumers will tune in whenever and wherever they can from CTV devices to watching a video on their phone. It’s imperative for advertisers to remain agile across linear, streaming, and digital. …

EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]

by Tara Johnson | Jul 22, 2021 | OTT Ads

As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a solution that takes away the guesswork and offers a level of predictability…

What is Amazon Fire Advertising?

by Tara Johnson | Jul 22, 2021 | OTT Ads

With the rise of OTT technologies, comes more advertising channels for the modern-day marketer. Amazon’s proprietary OTT offering, Fire TV, has 50 million monthly active ad-supported users, making it a leading…

How SLING TV’s Unique Ad Format Satisfies Brands and Viewers in a Privacy-First World

by Tara Johnson | Jun 29, 2021 | OTT Ads

As one of the first live TV streaming services to market, SLING TV combines the best elements of cable TV and internet streaming. Its advertising offering manages to satisfy both brands and viewers – a rarity in …

What is SLING TV Advertising?

by Tara Johnson | Jun 21, 2021 | OTT Ads

Cable and satellite television – and the advertising model supporting them – haven’t changed much in the past few decades. This has left them wide open to more recent services that do a far better job at meeting viewer…