Category: OTT Ads

What is Tubi Advertising?

What is Tubi Advertising?

More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced […]

EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]

EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]

As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a solution that takes away the guesswork and offers a level of predictability and safety. Enter EyeQ, the lovechild of the Viacom and CBS merger. We spoke with Pete Chelala, VP Digital Media, ViacomCBS to […]

What is Amazon Fire Advertising?

What is Amazon Fire Advertising?

With the rise of OTT technologies, comes more advertising channels for the modern-day marketer. Amazon’s proprietary OTT offering, Fire TV, has 50 million monthly active ad-supported users, making it a leading OTT platform. The use of ad-supported Fire TV apps has only increased 300% over the past two years.  Amazon Fire also includes over 50 […]

What is SLING TV Advertising?

What is SLING TV Advertising?

Cable and satellite television – and the advertising model supporting them – haven’t changed much in the past few decades. This has left them wide open to more recent services that do a far better job at meeting viewer demand. SLING TV is one such service. It combines the best elements of cable TV and […]

[From The Experts]
[From The Experts]