Category: OTT Ads

Which Video Streaming Providers Have Ads? [2022]

Which Video Streaming Providers Have Ads? [2022]

Video streaming is a popular alternative to traditional broadcast and cable television. It’s on-demand, so viewers can watch anything they want at any time they want, and there is a huge breadth of content available to choose from.  Some practices, however, carry over from traditional broadcasting into online streaming as a consequence of the business […]

The TV Measurement Landscape is No Longer One Size Fits All

The TV Measurement Landscape is No Longer One Size Fits All

As many of us know, the word measurement is fickle if you’re involved in the streaming and TV world, or for just about anyone involved in the media/advertising industry. We all know how incredibly important measurement is, but that word can mean different things to different people. It’s crucial to know all of the measurement […]

What Is OTT Advertising: A Breakdown of Over-the-Top Ads

What Is OTT Advertising: A Breakdown of Over-the-Top Ads

Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more! Streaming video advertising provides an effective […]

Streaming Audio Advertising Guide [History + Tips]

Streaming Audio Advertising Guide [History + Tips]

The way consumers are listening to music and consuming content has changed dramatically over the past few years. Gone are the days of taking your Walkman out for a run or even popping a CD into your boombox. Feeling old yet? Technology has evolved, and so has the way we listen to just about everything. […]

The Ultimate List of Video Streaming Services in 2021

The Ultimate List of Video Streaming Services in 2021

Done with cable? Want to cut the cord? There are plenty of video streaming services beyond just Netflix. “We often get the question: “Is OTT right for my brand; should my brand try OTT?” That question has now shifted to: “How is my brand going to make OTT and the streaming landscape work for us?” There is no world […]

What is ESPN+ Streaming Advertising?

What is ESPN+ Streaming Advertising?

In 2018, ESPN launched ESPN+, a premium streaming subscription available on the ESPN app. ESPN+ is just one of many recent initiatives from cable providers to create online streaming services — and new advertising opportunities for brands looking to leverage the rise in streaming and connected tv (CTV) and related marketing opportunities. In this article, […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]