![Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRmh1bHUtcm9rdS1vdHQtZmVhdHVyZWQuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
This week, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising business. This acquisition includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion…
Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as well as top advertising agencies such as McCann and Ericsson…
With the global Over-the-Top (OTT) streaming market predicted to grow 55% to $161.37 billion in 2020, marketers are rapidly diversifying their strategies to include OTT advertising to reach their target audiences.…
Since our rebrand last year, we’ve been quietly building an entirely new approach to connecting the world’s leading brands to consumers through the power of streaming video.
One year later, we are…
Vimeo is a video hosting platform with videos from 175M+ creators and brands on their platform. In addition to hosting videos directly on their site, Vimeo offers an OTT platform.
OTT (over-the-top) is a term for…