More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced […]
Today, consumers will tune in whenever and wherever they can from CTV devices to watching a video on their phone. It’s imperative for advertisers to remain agile across linear, streaming, and digital. But some media agencies can get stuck operating in siloes which is one of the main reasons why NBCUniversal launched “One Platform”, a […]
![EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMyUyRmdsZW5uLWNhcnN0ZW5zLXBldGVycy1FT1Foc2ZGQmhSay11bnNwbGFzaC0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
As consumer behavior continues to be unpredictable with what they watch, where they watch and if their experience is ad supported, marketers need a solution that takes away the guesswork and offers a level of predictability and safety. Enter EyeQ, the lovechild of the Viacom and CBS merger. We spoke with Pete Chelala, VP Digital Media, ViacomCBS to […]
With the rise of OTT technologies, comes more advertising channels for the modern-day marketer. Amazon’s proprietary OTT offering, Fire TV, has 50 million monthly active ad-supported users, making it a leading OTT platform. The use of ad-supported Fire TV apps has only increased 300% over the past two years. Amazon Fire also includes over 50 […]
As one of the first live TV streaming services to market, SLING TV combines the best elements of cable TV and internet streaming. Its advertising offering manages to satisfy both brands and viewers – a rarity in today’s age of ad blockers. We spoke with Kayla Yee, Account Executive at DISHMedia to learn more about […]
Cable and satellite television – and the advertising model supporting them – haven’t changed much in the past few decades. This has left them wide open to more recent services that do a far better job at meeting viewer demand. SLING TV is one such service. It combines the best elements of cable TV and […]