As one of the first live TV streaming services to market, SLING TV combines the best elements of cable TV and internet streaming. Its advertising offering manages to satisfy both brands and viewers – a rarity in today’s age of ad blockers. We spoke with Kayla Yee, Account Executive at DISHMedia to learn more about […]
Cable and satellite television – and the advertising model supporting them – haven’t changed much in the past few decades. This has left them wide open to more recent services that do a far better job at meeting viewer demand. SLING TV is one such service. It combines the best elements of cable TV and […]
With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach their target audiences while they stream television shows and movies. OTT advertising is advertising delivered directly to viewers over the internet through streaming services or devices, such as streaming sticks and smart TVs. One […]
Since hitting US markets in early April 2020, at least 1.7M people have downloaded Quibi from the Google Play Store and the Apple App Store in its first week. But in 2021, Roku acquired the program catalog from Quibi, after the platformed “failed to gain traction amid the pandemic”, despite nearly $2 billion in financing. […]
![Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRmh1bHUtcm9rdS1vdHQtZmVhdHVyZWQuanBnIiBkYXRhLXc9IjEwMDAiIGRhdGEtaD0iNDkwIiBkYXRhLWJpcD0iIj48L3N2Zz4=)
This week, Roku entered into an agreement to acquire Nielsen’s Advanced Video Advertising business. This acquisition includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. In the following blog post, we discuss the recent rise in popularity of Roku advertising and how the acquisition is expected to impact marketers. The […]
Over her 20+ year marketing career, Ivonne Kinser has played leadership roles in multiple corporations representing multi-billion dollar brands, as well as top advertising agencies such as McCann and Ericsson Worldwide. Now, Kinser is the Head of Digital Marketing and eCommerce for Avocados from Mexico. Under her leadership, Avocados from Mexico’s digital work has won […]