Category: Paid Search

Amazon Surging in Google Shopping Auctions Heading into Q2

Amazon Surging in Google Shopping Auctions Heading into Q2

The last year has brought a lot of interesting twists in the saga of Amazon bidding on Google Shopping ads, a format the eCommerce giant didn’t start wading into until December 2016 in the US. With the pandemic bringing a surge of demand to Amazon’s doorstep last March, it chose to shut down both Shopping […]

Stimulus Checks Once Again Boost Search Marketing Performance

Stimulus Checks Once Again Boost Search Marketing Performance

Many Americans received stimulus checks over the last few days as a result of President Biden signing the American Rescue Plan bill on March 11. The move provides direct payments to millions of Americans who are below specified income thresholds, with the largest payment for a single adult coming in at $1,400. Much like we […]

Winter Storms Hit Ad Performance Across Google, Facebook and Amazon

Winter Storms Hit Ad Performance Across Google, Facebook and Amazon

Many advertisers have been experiencing significant shifts in demand since the start of the extensive winter storms that swept the country in mid-February. With severe power outages in some areas, online demand has cratered for many advertisers on Google and Amazon, while Facebook advertisers have found surging impressions but lagging ROAS. Here we examine how […]

Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]

Gmail Ads Rolling into Discovery Ads [Everything You Need To Know]

Advertisers, mark your calendars! On July 1, standalone Gmail ads will be absorbed into Google’s Discovery platform with no option of advanced targeting. If you rely on Gmail ads for your digital marketing strategy, you might have a few questions about the upcoming changes. Let’s take a closer look at some of the consequences, and […]

Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]

Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]

According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort to make it easier for brands to reach customers, no matter how they’re searching.  The update is in response to advertisers who were using phrase match and potentially missing relevant queries […]

[From The Experts]
[From The Experts]