Google Seasonal Adjustments first debuted in the second half of 2018 as a beta across Search campaigns.
Fast forward to Holiday 2019, this tool is now available across Search, Display and Shopping campaigns. …
It’s official: Google has retired its Average Position metric in favor of a new set of prominence metrics announced late last year.
The Average Position metric was used as a reporting indicator of where …
Google has announced that they are sunsetting the Accelerated delivery method for Search and Shopping campaigns, and replacing it with improved Standard delivery.
Here’s how the change will impact …
Leading up to this year’s two-day Prime Day event we reported that Amazon’s Google Shopping impression share skyrocketed as a result of Amazon aggressively ramping up its Product Listing Ads (PLA)…
Last fall, Google added same-meaning words to exact match close variants. This allowed Google to better match a query to an exact match query if it had the same intent as the keyword. Google is now going to be rolling…
The digital space is competitive — especially when you’re trying to reach leads toward the beginning and middle of the sales funnel.
That’s when customers only have a basic awareness of what they need or want. …
