Category: Paid Search

Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]

Google Announces Update To Broad Match and Phrase Match [Plus Tips on How To Reach the Right Customers on Search]

According to a recent announcement, by mid-February Google will begin the rollout of changes to phrase match and broad match modifier in an effort to make it easier for brands to reach customers, no matter how they’re searching.  The update is in response to advertisers who were using phrase match and potentially missing relevant queries […]

10 Google Trends That Impacted Advertisers in 2020

10 Google Trends That Impacted Advertisers in 2020

2020 is coming to an end, and this year has seen no shortage of updates for Google advertisers. Google continues to release new ad formats and features at an astounding rate either through Google Marketing Live or other announcements. Although there are probably too many to mention, we spoke with our team experts to highlight […]

Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising

Key 2020 “Cyber Five” Findings Across Google, Facebook and Amazon Advertising

The holiday shopping season has been underway for some time now, with many retailers kicking off “Black Friday” deals in early November and consumers aware of the potential for extended delivery times this year. Even still, the period between Thanksgiving and Cyber Monday, also known as the “Cyber Five”, saw impressive growth for many retailers […]

Experts Share Google Ad Predictions for 2021

Experts Share Google Ad Predictions for 2021

2020 was an unpredictable year for Google advertisers due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a “new reality”.  The global impact of Coronavirus (and the limitations of in-store purchases) also expedited the adoption of online shopping. According to reports, there was a +129% year-over-year growth in […]

Google Announces 5 New Features Focused on Offline Sales

Google Announces 5 New Features Focused on Offline Sales

Google just announced several new products and features that focus on Offline Sales. “Insights show that shoppers are more carefully planning their visits to physical stores. Keep consumers updated on your hours, health and safety improvements, promotions, and fulfillment options like curbside pickup, on a store-by-store basis.” – Google Additional research by Google shows that: […]

[Americas]
[Americas]
[From The Experts]
[From The Experts]