The digital space is competitive — especially when you’re trying to reach leads toward the beginning and middle of the sales funnel.
That’s when customers only have a basic awareness of what they need or want. …
After testing with select publishers, Google released their own take on the popular Story format late last year known as Google AMP Story ads.
Much like the popular format taking over the traditional feeds of Instagram…
Thousands of marketers and executives gathered in San Francisco at Google Marketing Live 2019 last week to learn the newest products and features Google has in store for marketers in the year ahead.
This year’s…
Google Analytics for Firebase (GA4F) is a free app measurement solution that provides insight into app usage and user engagement. Thanks to recent updates, GA4F can “unlock” additional opportunities…
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
Smart Shopping campaigns feature…
Google has demonstrated the desire and ability to adapt to changing search user habits and goals with advertisements. The company wants to create a platform that creates smart matches between ad messages and …
