Google To Sunset Accelerated Ad Delivery
Google has announced that they are sunsetting the Accelerated delivery method for Search and Shopping campaigns, and replacing it with improved Standard delivery.
Here’s how the change will impact …
Category: Paid Search
Amazon Regains Dominant Google Shopping Visibility Following Prime Day Disappearing Act
Leading up to this year’s two-day Prime Day event we reported that Amazon’s Google Shopping impression share skyrocketed as a result of Amazon aggressively ramping up its Product Listing Ads (PLA)…
Google Extends Same-meaning Close Variants To Phrase And Broad Match Modifiers
Last fall, Google added same-meaning words to exact match close variants. This allowed Google to better match a query to an exact match query if it had the same intent as the keyword. Google is now going to be rolling…
Secret Search Tactics Brands Should Be Using to Find New Audiences
The digital space is competitive — especially when you’re trying to reach leads toward the beginning and middle of the sales funnel.
That’s when customers only have a basic awareness of what they need or want. …
6 Major Takeaways from Google Marketing Live
Thousands of marketers and executives gathered in San Francisco at Google Marketing Live 2019 last week to learn the newest products and features Google has in store for marketers in the year ahead.
This year’s…
Google Analytics For Firebase: What App Advertisers Need To Know
Google Analytics for Firebase (GA4F) is a free app measurement solution that provides insight into app usage and user engagement. Thanks to recent updates, GA4F can “unlock” additional opportunities…
