Category: Paid Search

Google Announces 5 New Features Focused on Offline Sales

Google Announces 5 New Features Focused on Offline Sales

Google just announced several new products and features that focus on Offline Sales. “Insights show that shoppers are more carefully planning their visits to physical stores. Keep consumers updated on your hours, health and safety improvements, promotions, and fulfillment options like curbside pickup, on a store-by-store basis.” – Google Additional research by Google shows that: […]

Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking

Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking

Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new features include: Expanding lead form extensions to YouTube, the Discovery ads, with plans for Display later this year Offline conversion tracking that no longer requires Google Click ID (GCLID) Improvements that will lead […]

The Complete Microsoft Ads Guide for Beginners

Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. An estimated 47 million users rely solely on the Microsoft Search Network—that’s 47 million potential customers you aren’t reaching with Google Ads. What’s more, because Microsoft Ads aren’t as well-known, […]

Google Call Extensions: How to Set Up and Track

Google Call Extensions: How to Set Up and Track

If your business uses phone calls as a way to collect new leads and customers, then setting up Google Call Extensions for your text ads is a simple and effective way to support your new customer acquisition. These ad extensions enable anyone who sees your ad to easily tap and dial your business phone number. […]

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[Americas]
[Americas]
[From The Experts]
[From The Experts]