Google has demonstrated the desire and ability to adapt to changing search user habits and goals with advertisements. The company wants to create a platform that creates smart matches between ad messages and …
Many internet users feel frustrated – even angry – by the intrusive amount of native and display advertising. In fact, most people who use ad blockers do so because of annoying or intrusive advertisements,…
“The digital revolution is far more significant than the invention of writing or even of printing.” This interesting quote was expressed by Douglas Engelbart, a famed computer and internet pioneer.…
Does your eCommerce, retail or fashion digital marketing team keep up with emerging trends and new innovative styles in creative advertising? If not, then this is a must-read. You want your digital advertisements…
Google is retiring its Average Position metric in favor of four new prominence metrics originally announced at the end of last year.
Advertisers use the Average Position metric as a reporting indicator
*This post was updated on March 5, 2019
You can have a phenomenal product with a competitive price, but that doesn’t necessarily determine its relevancy.
So who decides what’s pertinent and what’s not? The short…
