Many advertisers today are leveraging Google’s advances in machine learning with smart bidding strategies.
Smart Bidding can be great for advertisers that are just starting out or for those managing …
Google has released six new conversion columns that can be used to track conversions and conversion value based on the day of the conversion occurs.
This allows advertisers the ability to see a more accurate picture…
If you are a reseller and are advertising using Google Ads, you have likely experienced two things over the last 1-2 years: an increase in cost-per-click (CPC) and a decrease in click-through rates (CTR).
This …
Google Seasonal Adjustments first debuted in the second half of 2018 as a beta across Search campaigns.
Fast forward to Holiday 2019, this tool is now available across Search, Display and Shopping campaigns. …
It’s official: Google has retired its Average Position metric in favor of a new set of prominence metrics announced late last year.
The Average Position metric was used as a reporting indicator of where …
Google has announced that they are sunsetting the Accelerated delivery method for Search and Shopping campaigns, and replacing it with improved Standard delivery.
Here’s how the change will impact …
