by Tara Johnson | Sep 23, 2020 | Paid Search
Google just announced several new products and features that focus on Offline Sales. “Insights show that shoppers are more carefully planning their visits to physical stores. Keep consumers updated on your hours, health and safety improvements, promotions, and fulfillment options like curbside pickup, on a store-by-store basis.” – Google Additional research by Google shows that: […]
by Greg Swan | Aug 5, 2020 | Paid Search
Google just announced several new Google Ads features that will improve your ability to capture leads across different Google properties. The new features include: Expanding lead form extensions to YouTube, the Discovery ads, with plans for Display later this year Offline conversion tracking that no longer requires Google Click ID (GCLID) Improvements that will lead […]
by Greg Swan | Jul 6, 2020 | Paid Search
Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. An estimated 47 million users rely solely on the Microsoft Search Network—that’s 47 million potential customers you aren’t reaching with Google Ads. What’s more, because Microsoft Ads aren’t as well-known, […]
by Greg Swan | Jun 22, 2020 | Paid Search
If your business uses phone calls as a way to collect new leads and customers, then setting up Google Call Extensions for your text ads is a simple and effective way to support your new customer acquisition. These ad extensions enable anyone who sees your ad to easily tap and dial your business phone number. […]
by Jason Vitelli | Feb 21, 2020 | Paid Search
A recent internal survey across all levels of Tinuiti’s Paid Search team has revealed what experts believe will most impact Search advertising in the year ahead. With over fifty responses spanning a range of roles (from Strategists all the way up to Director), the results show that over 80% of Tinuiti’s Search team consider automation […]