Thousands of marketers and executives gathered in San Francisco at Google Marketing Live 2019 last week to learn the newest products and features Google has in store for marketers in the year ahead.
This year’s…
Google Analytics for Firebase (GA4F) is a free app measurement solution that provides insight into app usage and user engagement. Thanks to recent updates, GA4F can “unlock” additional opportunities…
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
Smart Shopping campaigns feature…
Google has demonstrated the desire and ability to adapt to changing search user habits and goals with advertisements. The company wants to create a platform that creates smart matches between ad messages and …
Many internet users feel frustrated – even angry – by the intrusive amount of native and display advertising. In fact, most people who use ad blockers do so because of annoying or intrusive advertisements,…
“The digital revolution is far more significant than the invention of writing or even of printing.” This interesting quote was expressed by Douglas Engelbart, a famed computer and internet pioneer.…
