Leading up to this year’s two-day Prime Day event we reported that Amazon’s Google Shopping impression share skyrocketed as a result of Amazon aggressively ramping up its Product Listing Ads (PLA)…
Last fall, Google added same-meaning words to exact match close variants. This allowed Google to better match a query to an exact match query if it had the same intent as the keyword. Google is now going to be rolling…
The digital space is competitive — especially when you’re trying to reach leads toward the beginning and middle of the sales funnel.
That’s when customers only have a basic awareness of what they need or want. …
Thousands of marketers and executives gathered in San Francisco at Google Marketing Live 2019 last week to learn the newest products and features Google has in store for marketers in the year ahead.
This year’s…
Google Analytics for Firebase (GA4F) is a free app measurement solution that provides insight into app usage and user engagement. Thanks to recent updates, GA4F can “unlock” additional opportunities…
Smart Shopping is a fairly new campaign type within Google Ads, with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
Smart Shopping campaigns feature…
