Google Shopping is a service that allows both shoppers and brands to interact with each other in meaningful ways, and Google has released several new updates that improve its value to both brands and consumers.…
Google is testing a new ad extension to capture lead data at the search-level and transmit it directly to advertisers’ CRM systems. Here’s a closer look at the new beta feature and what our advertisers recommend.…
Many advertisers today are leveraging Google’s advances in machine learning with smart bidding strategies.
Smart Bidding can be great for advertisers that are just starting out or for those managing …
Google has released six new conversion columns that can be used to track conversions and conversion value based on the day of the conversion occurs.
This allows advertisers the ability to see a more accurate picture…
If you are a reseller and are advertising using Google Ads, you have likely experienced two things over the last 1-2 years: an increase in cost-per-click (CPC) and a decrease in click-through rates (CTR).
This …
Google Seasonal Adjustments first debuted in the second half of 2018 as a beta across Search campaigns.
Fast forward to Holiday 2019, this tool is now available across Search, Display and Shopping campaigns. …
