Does your eCommerce, retail or fashion digital marketing team keep up with emerging trends and new innovative styles in creative advertising? If not, then this is a must-read. You want your digital advertisements…
Google is retiring its Average Position metric in favor of four new prominence metrics originally announced at the end of last year.
Advertisers use the Average Position metric as a reporting indicator
*This post was updated on March 5, 2019
You can have a phenomenal product with a competitive price, but that doesn’t necessarily determine its relevancy.
So who decides what’s pertinent and what’s not? The short…
Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search engines results page (SERP).
Which is why today it’s more important than…
Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns.
Our Retail Search specialists first started noticing impressions…
Sometimes advertisements are too invasive during internet users’ online experience. As a result, many users turn to ad-blockers to stop the madness. This kind of phenomenon intrigued former Googler …
