YouTube Ad Specs for 2019
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption.
This makes it prime advertising real estate, but to succeed …
Category: Paid Search
Google Adds Call-to-action Extensions for YouTube Ads
Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads.
Similar to the CTA found within TrueView…
Search Engine Marketing For Ecommerce Brands
Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search engines results page (SERP).
Which is why today it’s more important than…
The Bing Ads Quick Guide For Retailers 2019
Many advertisers make the mistake of forgetting that consumers use more than just Google for searching and discovering products — many use Bing’s Search Network.
If Bing ads are not a part of your …
Are Google Shopping Campaigns Expanding to TV Placements?
Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns.
Our Retail Search specialists first started noticing impressions…
A Closer Look at Countdown Ads on Google
There’s a reason why retail stores hold sales only on specific days and infomercials warn that you only have 20 minutes left to call and secure your widget at the advertised rate. When consumers see that they’re…
