The Bing Ads Quick Guide For Retailers 2019
Many advertisers make the mistake of forgetting that consumers use more than just Google for searching and discovering products — many use Bing’s Search Network.
If Bing ads are not a part of your …
Category: Paid Search
Are Google Shopping Campaigns Expanding to TV Placements?
Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns.
Our Retail Search specialists first started noticing impressions…
A Closer Look at Countdown Ads on Google
There’s a reason why retail stores hold sales only on specific days and infomercials warn that you only have 20 minutes left to call and secure your widget at the advertised rate. When consumers see that they’re…
How Clickstream Data Can Help You Understand Your Customers Better
Analytics is the window to the internet user’s soul, at least, the digital soul. You rely on it to manage, measure, and analyze your e-commerce marketing performance and the overall impact your brand has…
Paid Search is Having a Huge 2016
Many noteworthy accomplishments have occurred with paid search during 2016. This appears to be something primarily realized through the mobile atmosphere. Paid search through consumer mobile usage has been…
Verizon Buys Yahoo, Becomes Major Player in Search Game
Verizon, a telecommunications powerhouse, is working to put their revenue troubles behind them by entering the playing field of search and advertising, among other things. They have experienced their first…
