If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages (LPs) convert as many ad-clickers as possible. However, unlike CRO—which often aims to improve the site […]
It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that empowers marketers to fine-tune their strategies to achieve the best results. In […]
TikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all adds up to a ton of consumers eager for consumable content — your brand’s content included. If you’re ready to take advantage of TikTok trends and expand your business’s […]
You probably know that you have to meet your audience where it is, especially online. You might also know that your target audience is more likely to be on certain social media platforms than anywhere else in the digital landscape. But did you know that a proven way to connect with that audience on social […]
While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring. Within just 48 hours of its launch, Threads has more than 70 million sign-ups, attracting influencers, journalists, celebrities, and regular social media […]
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With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform is and has historically been a favorite of Millennials and Gen Z […]
