Category: Paid Social

How to Create Snapchat Ads: Campaign Types & Tips [2024]

How to Create Snapchat Ads: Campaign Types & Tips [2024]

Snapchat offers brands an incredible opportunity to reach vast, engaged audiences through a number of unique advertising options. If you’re looking to diversify your social media mix beyond Meta and TikTok, Snapchat advertising is a reliable and growing opportunity for building awareness, interest, and conversions, particularly with Gen Z and Millennials. In fact, Snapchat boasts […]

How the LinkedIn Algorithm Works [2024 Changes & Updates]

How the LinkedIn Algorithm Works [2024 Changes & Updates]

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With 1 billion members in more than 200 countries and territories worldwide, LinkedIn is immensely popular and well-used. On top of the sheer size of the platform, nearly 25% of users are senior-level influencers; about 10 million are categorized as […]

Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2023: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more than $4 billion in annual ad spend under management at Tinuiti to […]

What is Post-Click Optimization? Expert Advice for Your Strategy

What is Post-Click Optimization? Expert Advice for Your Strategy

If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages (LPs) convert as many ad-clickers as possible. However, unlike CRO—which often aims to improve the site […]

What’s Split Testing? Best Practices & Importance for Marketers

What’s Split Testing? Best Practices & Importance for Marketers

It’s no secret that the marketing world is constantly shifting and evolving. Every click, like, and share counts, but the real key to success lies in making data-driven decisions. Testing plays a critical role in marketing and serves as a foundational practice that empowers marketers to fine-tune their strategies to achieve the best results. In […]