Category: Paid Social

Tips for Making the Most of Live Shopping Events

Tips for Making the Most of Live Shopping Events

Live shopping events—also commonly referred to as livestream shopping—offer brands and sellers an opportunity to bring a real-time shopping experience directly to potential buyers. Brand representatives—often influencers—showcase the product or products live, giving viewers the opportunity to interact through a chat feature to ask questions, and make a purchase during the event. Live shopping unto […]

What Are TikTok Dynamic Showcase Ads?

What Are TikTok Dynamic Showcase Ads?

TikTok Dynamic Showcase Ads, or DSAs, are custom video ads created in real-time and built around an ad template. This ad template is filled with product info from a regularly updated product catalog.  DSAs are yet another opportunity for users and brands to benefit, as these ads offer seamless discovery and make it easy for […]

What Are TikTok Spark Ads?

What Are TikTok Spark Ads?

TikTok Spark Ads is a new native ad format that enables you to leverage organic TikTok posts and their features in your advertising. TikTok Spark Ads have discovered the perfect way to fit into the feed and catch users’ attention effortlessly and seamlessly. This is why so many brands have been switching up their old […]

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[Americas]
[From The Experts]
[From The Experts]