by Tara Johnson | Mar 28, 2023 | Paid Social
TikTok is a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands can push boundaries they wouldn’t touch in traditional media. It’s an exciting place for a marketer to be. Many brands have shared entertaining yet low-cost ads that stay true to their core personalities. Whether it’s working with […]
by Tara Johnson | Mar 14, 2023 | Paid Social
TikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all adds up to a ton of consumers eager for consumable content — your brand’s content included. If you’re ready to take advantage of TikTok trends and expand your business’s […]
by Tara Johnson | Feb 15, 2023 | Paid Social
If you’ve been caught up in a goofy dance challenge, know what a negroni sbagliato is, or recently rediscovered your love for corn, you probably have TikTok to thank (or blame?) for it. Despite proposed and actual restrictions in the US, TikTok was the most downloaded app in the world last year and has woven itself […]
by Tara Johnson | Feb 8, 2023 | Paid Social
A brand’s ad design is often the first impression it makes on a consumer. And this first impression can be a make-or-break moment on a social platform like Facebook, with millions of other ads competing for a viewer’s attention. A frequently-cited Nielsen survey found that 47% of a brand’s sales lift from advertising came from the […]
by Shannon Mullery | Feb 2, 2023 | Paid Social
Every month, 2.7 billion people use Facebook, Meta’s globe-dominating social network. For marketers, this is an un-ignorable audience. However, reaching that audience isn’t always easy – to get content in front of a relevant user, they need to make the Facebook algorithm work in their favor. Unfortunately, the algorithm can feel very mysterious. Why do […]
by Shannon Mullery | Feb 1, 2023 | Paid Social
With nearly 8 billion people in the world, it’s safe to say there’s at least one person out there with whom everyone reading this would have a happy, healthy relationship. Now, that person isn’t the same for all of us—of course, and thankfully! And, depending on how you feel about soulmates, there might not be […]