Category: Paid Social

Introducing Meta Advantage + Shopping Campaign [5 Best Practices From Tinuiti’s Marketing Experts]

Introducing Meta Advantage + Shopping Campaign [5 Best Practices From Tinuiti’s Marketing Experts]

Meta’s latest advertising solution suite is making big waves in the marketing industry, drumming up interest among brands as well as advertisers. Advantage+ Shopping Campaigns, also known as ASC is a new performance advertising solution from Meta geared toward unlocking efficiencies for performance marketers across ecommerce and retail verticals.  In the following article, we’ll dive […]

Will TikTok Become a Major Amazon Competitor?

Will TikTok Become a Major Amazon Competitor?

TikTok is currently hiring for positions related to building out fulfillment capabilities in the US, aimed at providing warehousing and supply chain systems to support ecommerce efforts. As many have noted, this may put the short form vertical video giant in direct competition with ecommerce titans like Amazon in the near future. In order to […]

How Does the Snapchat Algorithm Work? [Updated]

How Does the Snapchat Algorithm Work? [Updated]

With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform is and has historically been a favorite of Millennials and Gen Z in the […]

What Is BeReal? [Best Practices for Brands Willing To Go Unfiltered]

What Is BeReal? [Best Practices for Brands Willing To Go Unfiltered]

Gen Z and Millennials have called for an end to over-curated and algorithm-driven experiences offered by industry-leading social platforms like TikTok and Instagram. With this, the perfect environment for BeReal was born.  In the following blog post, we discuss what BeReal is, how the platform works, why it’s trending, and how brands can utilize the […]

TikTok Influencer Marketing: Everything You Need to Know

TikTok Influencer Marketing: Everything You Need to Know

TikTok is so successful, brands can’t ignore it – though they might wish they could. The rapid-fire pace of trending themes, the short-form video format, and TikTok’s content algorithm can be bewildering. Even Facebook is a far cry from the wacky clips of pets and lip-synced performances that dominate TikTok, making it unlike any other […]