Category: Paid Social

12 Best Practices to Boost Your TikTok Ad Performance

12 Best Practices to Boost Your TikTok Ad Performance

TikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all adds up to a ton of consumers eager for consumable content — your brand’s content included. If you’re ready to take advantage of TikTok trends and expand your business’s […]

What is Meta Threads? A Quick-Start Guide for Advertisers

What is Meta Threads? A Quick-Start Guide for Advertisers

While it’s highly unlikely that we’ll witness a cage fighting match between Mark Zuckerberg and Elon Musk, Zuckerberg has certainly made a bold move by throwing his new app, Threads, into the ring. Within just 48 hours of its launch, Threads has more than 70 million sign-ups, attracting influencers, journalists, celebrities, and regular social media […]

How the Snapchat Algorithm Works [& What the Emojis Mean]

How the Snapchat Algorithm Works [& What the Emojis Mean]

With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms.     While Snapchat has a varied user base, the platform is and has historically been a favorite of Millennials and Gen Z […]

Pinterest Ads: 16 Best Practices for Creatives & Strategists

Pinterest Ads: 16 Best Practices for Creatives & Strategists

With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix. This makes sense when you consider that “shoppers on Pinterest spend 2x more per […]