![How the TikTok Algorithm Works in 2021 [+Tips for More Views]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwMSUyRkFkb2JlU3RvY2tfMjgzNTg0NDg5X0VkaXRvcmlhbF9Vc2VfT25seS0xMDgweDY3NS5qcGVnIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
TikTok is the social media sensation whose ‘household name status’ just keeps rising. From its humble beginnings in 2016, to securing its spot as the second most downloaded iPhone app in 2020, it has captured the imaginations of people and organizations all over the world, inspiring quite a few dances and ‘challenges’ along the way. […]
When you think of LinkedIn, what’s the first thing that comes to mind? Job listings, networking, business news? As social media advertising continues to grow, more brands are adding LinkedIn ads as part of their overall marketing mix. And while advertising might not be the first thing you think of when considering LinkedIn – it’s […]
It seems nearly all social media platforms are offering some level of social commerce capabilities, from Facebook and Instagram, to Pinterest and TikTok. Twitter is working hard to catch up after nixing their “Buy” button back in 2017, and has announced a host of new features that will help it establish a bigger presence in […]
LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million members in more than 200 countries and territories, LinkedIn is one of the most popular social media platforms, offering job-seekers, businesses, and professionals the opportunity to connect on a global scale. The social […]
If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune has been around a while — the TikTok app, formerly known as Musical.ly, is what brought the silly song to the forefront of pop culture years ago. Today, TikTok isn’t just for teens. It has […]
As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI). Here’s what advertisers need to know about CAPI, including how it works and how you can make the most of it in an increasingly privacy-forward landscape. […]
