Category: Paid Social

How the LinkedIn Algorithm Works in 2023 [Updated]

How the LinkedIn Algorithm Works in 2023 [Updated]

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 875 million members in more than 200 countries and regions, LinkedIn is immensely popular and well-used. On top of the sheer size of the platform, nearly 25% of users are senior-level influencers; about 10 million […]

8 Social Media Trends & Their Impact on Marketers in 2023

8 Social Media Trends & Their Impact on Marketers in 2023

The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. Trends are constantly changing, new platforms are emerging, and the competition is picking up… is your brand ready? We’ll help get […]

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Cyber Five 2022: Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

Another record-breaking stretch from Thanksgiving through Cyber Monday is in the bag for marketers. As many look to take stock of what happened over this pivotal five-day period, we examined same-store samples from more than $3 billion in annual ad spend under management to unpack what happened across the biggest digital marketing platforms. Here’s what […]

Introducing Meta Advantage + Shopping Campaign [5 Best Practices From Tinuiti’s Marketing Experts]

Introducing Meta Advantage + Shopping Campaign [5 Best Practices From Tinuiti’s Marketing Experts]

Meta’s latest advertising solution suite is making big waves in the marketing industry, drumming up interest among brands as well as advertisers. Advantage+ Shopping Campaigns, also known as ASC is a new performance advertising solution from Meta geared toward unlocking efficiencies for performance marketers across ecommerce and retail verticals.  In the following article, we’ll dive […]

Will TikTok Become a Major Amazon Competitor?

Will TikTok Become a Major Amazon Competitor?

TikTok is currently hiring for positions related to building out fulfillment capabilities in the US, aimed at providing warehousing and supply chain systems to support ecommerce efforts. As many have noted, this may put the short form vertical video giant in direct competition with ecommerce titans like Amazon in the near future. In order to […]