Category: Paid Social

How the TikTok Algorithm Works in 2021 [+Tips for More Views]

How the TikTok Algorithm Works in 2021 [+Tips for More Views]

TikTok is the social media sensation whose ‘household name status’ just keeps rising. From its humble beginnings in 2016, to securing its spot as the second most downloaded iPhone app in 2020, it has captured the imaginations of people and organizations all over the world, inspiring quite a few dances and ‘challenges’ along the way. […]

Ultimate LinkedIn Ads Guide 2021: Types, Examples, Costs

Ultimate LinkedIn Ads Guide 2021: Types, Examples, Costs

When you think of LinkedIn, what’s the first thing that comes to mind? Job listings, networking, business news? As social media advertising continues to grow, more brands are adding LinkedIn ads as part of their overall marketing mix. And while advertising might not be the first thing you think of when considering LinkedIn – it’s […]

How the LinkedIn Algorithm Works in 2021 and Best Practices

How the LinkedIn Algorithm Works in 2021 and Best Practices

LinkedIn bills itself as “the world’s largest professional network” — and they have the numbers to prove it. With over 774 million members in more than 200 countries and territories, LinkedIn is one of the most popular social media platforms, offering job-seekers, businesses, and professionals the opportunity to connect on a global scale.  The social […]

How to Advertise on TikTok [2021 Update]

How to Advertise on TikTok [2021 Update]

If you’ve heard that catchy “Baby Shark” tune, then you’ve got TikTok to thank (or blame?) for it. Though the tune has been around a while — the TikTok app, formerly known as Musical.ly, is what brought the silly song to the forefront of pop culture years ago. Today, TikTok isn’t just for teens. It has […]

What is Facebook’s Conversion API (CAPI)?

What is Facebook’s Conversion API (CAPI)?

As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI).  Here’s what advertisers need to know about CAPI, including how it works and how you can make the most of it in an increasingly privacy-forward landscape. […]

[From The Experts]
[From The Experts]