How The Facebook Algorithm Works In 2020
Many advertisers today still grapple with understanding Facebook’s new algorithm and how content is ranked on the News Feed, especially with Facebook’s 2018 algorithm updates.
We first learned about the new…
Category: Paid Social
Facebook Ad Specs and Image Sizes For 2020
For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed…
10 Free Instagram Analytics Tools for 2020
No matter what platform or marketing tool you’re using, tracking your metrics and Instagram analytics is the key to generating more revenue on Instagram.
Not only does it allow you to hone in on what’s working,
7 Tips for Lowering Customer Acquisition Costs on Facebook
Facebook advertising budgets are a delicate balancing act even at the best of times. Your Customer Acquisition Cost walks a tight rope between profitability and excessive spending. Any small imbalance can add…
What is Snapchat Native Checkout?
This summer, Snapchat announced a new native checkout feature in the app. On June 6, Snapchat rolled out the native checkout to the official accounts of five influencers (and their brands):
- Kylie Jenner (Kylie
Facebook & Paid Social 2019 Holiday Guide
The holiday season is one of the most important times of the year for businesses to capitalize on increased shopper activity.
With gifting top of mind for consumers, you have a timely opportunity to drive your brand…
