Social media is now a crucial part of how consumers discover new CPG products. From brand accounts to online influencers, huge shares of the more than 3,000 CPG shoppers we surveyed in February 2023 said they turn to social along the path to purchase for day-to-day essentials. Here we’ll unpack just some of the […]
With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix. This makes sense when you consider that “shoppers on Pinterest spend 2x more per […]
Over the past few weeks, the lifestyle content app, Lemon8, has been gaining popularity in the U.S. among Gen-Z and millennial content creators. In fact, it even joined the Top 10 lifestyle apps on the Apple App Store in late March. It might seem like there’s a new social media platform every week, but Lemon8 […]
![9 Exceptional TikTok Ad Examples [& How They Work]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNiUyRnRpa3Rvay1hZC1leGFtcGxlcy1mZWF0dXJlZC1pbWFnZS0xMDgweDY3NS5qcGciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
TikTok is a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands can push boundaries they wouldn’t touch in traditional media. It’s an exciting place for a marketer to be. Many brands have shared entertaining yet low-cost ads that stay true to their core personalities. Whether it’s working with […]
If you’ve been caught up in a goofy dance challenge, know what a negroni sbagliato is, or recently rediscovered your love for corn, you probably have TikTok to thank (or blame?) for it. Despite proposed and actual restrictions in the US, TikTok was the most downloaded app in the world last year and has woven itself […]
A brand’s ad design is often the first impression it makes on a consumer. And this first impression can be a make-or-break moment on a social platform like Facebook, with millions of other ads competing for a viewer’s attention. A frequently-cited Nielsen survey found that 47% of a brand’s sales lift from advertising came from the […]
