TikTok Spark Ads is a new native ad format that enables you to leverage organic TikTok posts and their features in your advertising. TikTok Spark Ads have discovered the perfect way to fit into the feed and catch users’ attention effortlessly and seamlessly. This is why so many brands have been switching up their old […]
![Social Commerce: The Ultimate Guide to Every Shoppable Channel [2022]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDAwIDQ5MCIgd2lkdGg9IjEwMDAiIGhlaWdodD0iNDkwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRnNtcy13ZWJpbmFyLTgtNC1mZWF0dXJlZC5qcGciIGRhdGEtdz0iMTAwMCIgZGF0YS1oPSI0OTAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Have you ever been looking through your social media feed, and seen a scroll-stopping product you’d like to purchase? Did you find yourself wishing you could buy it right then and there? With social commerce activations in place, now, you can. Brands have taken notice of this growing opportunity to reach consumers where they are, […]
![Instagram Testing Reels and Stories in Feed [Advertisers Chime In]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA4NjQgNjc1IiB3aWR0aD0iODY0IiBoZWlnaHQ9IjY3NSIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnRpbnVpdGkuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIyJTJGMDQlMkZzdHlsaXplZF9pbnN0YWdyYW1fbG9nby04NjR4Njc1LmpwZyIgZGF0YS13PSI4NjQiIGRhdGEtaD0iNjc1IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
For the hundreds of millions of us that are active on Instagram daily, it can be hard to imagine a layout that doesn’t position Stories at the top of our feed. But that reality may come to light sooner than we thought as Instagram has begun testing an immersive, fully-integrated home feed that would include […]
![Instagram Chronological Order Feed is Back [as an option]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwMSUyRmluc3RhZ3JhbS1sb2dvLW1hZGUtZnJvbS1zdHJpbmctbWluLTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Social media users responding negatively to an update or change on any given platform is nothing new. Nearly any time adjustments are made—particularly those that impact the feed content or user-interface—the frustrated comments start rolling in immediately. And…that’s a natural reaction! Many of us spend hours each day on TikTok, Instagram, Facebook, Twitter, and beyond, […]
It’s almost 2022, and marketers have seen a lot of changes over the past year. Some good, some bad, and some whose impact has yet to be seen. In this post, we’re going to review a few significant paid social changes we saw throughout 2021, spanning multiple social media platforms and vendors. Here are […]
The biggest five-day stretch for many brands is now officially in the books. As we at Tinuiti do every year, we’ve unpacked the most important trends that shook out across Google, Facebook and Amazon advertising during the key Cyber Five period between Thanksgiving and Cyber Monday. The charts included in this recap are produced […]
