by Tara Johnson | Sep 29, 2020 | Paid Social
It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 pandemic. Recent events in 2020 forced advertisers to evaluate current media plans and adjust …
by Tara Johnson | Sep 22, 2020 | Paid Social
Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text on images. This has been one of Facebook’s creative bedrocks in place since…
by Tara Johnson | Sep 18, 2020 | Paid Social
Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should stay the course as previously planned –…
by Tara Johnson | Sep 15, 2020 | Paid Social
For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed…
by Tara Johnson | Jul 28, 2020 | Paid Social
Snapchat recently announced that its Dynamic Ads offering, previously in US-only open beta, is now available worldwide. Dynamic Ads can take your Snapchat advertising to the next level and help you reach more…
by Greg Swan | Jul 14, 2020 | Paid Social
Earlier this month, the California Consumer Privacy Act (CCPA) went into full effect, causing confusion for Facebook advertisers in particular.
The legislation requires advertisers to give California consumers…