Category: Paid Social
The Ultimate List of Instagram Tools – Analytics, Scheduling, Influencers, and More
…
Boost Influencer Marketing ROI With Paid Ads: 7-Step Guide
Not long ago, a consumer study found that 17% of respondents made a purchase based on influencer content, with Gen Z and Millennials saying that knowledge and enthusiasm for a brand being the top reasons they made…
What Happened to Facebook Retargeting Performance in California?
If you’ve been active in Facebook marketing circles recently, you might have noticed concerns around unexpected performance dips for retargeting campaigns, specifically for California audiences.…
What Is the Facebook Creative Shop?
The Facebook Creative Shop helps major brands — think Ford, Toyota, Sprint, and Budweiser — as well as agencies — Droga5, 360i, and R/GA — develop Facebook and Instagram-specific content.
What is the Facebook
…
Social Media Political Ads and How They Impact Advertisers & Brands
The internet is awash with news about political ads and how social media platforms like Google and Facebook are handling them. Opinions on the situation are just as polarizing and divisive as the political parties…
