Category: Paid Social

What Are Instagram Reels?

by Tara Johnson | Nov 5, 2020 | Paid Social

Instagram recently released a new feature called Instagram Reels. The feature is currently available in the United States and 50 other countries. Even after only a few months in the marketplace, brands, marketers,…

Social Commerce: The Ultimate Guide to Every Shoppable Channel

by Tara Johnson | Nov 5, 2020 | Paid Social

You know that social media is a great tool for marketing your business and driving product discovery. But are you making sales right from the social platform?

30% of online shoppers say they would be likely to make…

7 Expert Tips for Writing Killer Facebook Ad Copy

by Alex Lopez | Oct 30, 2020 | Paid Social

This post includes contributions from Brent Villiott, Senior Strategist of Social and Creative Strategy at Tinuiti.

The average person sees about 1,700 banner ads per month. And that’s just one style of ad—some…

What is LinkedIn Stories?

by Tara Johnson | Oct 28, 2020 | Paid Social

LinkedIn recently released a new feature called LinkedIn Stories to a select group of users. Despite only being available for a few weeks, LinkedIn Stories has already attracted a lot of attention and prompted…

Facebook Removing 28-Day Attribution Window [Update]

by Katy Lucey | Sep 30, 2020 | Paid Social

UPDATE FROM FACEBOOK [10/8/2020]:

We previously communicated that we would be introducing a small test to update the default click-through attribution window to 7 days and remove access to the current default…

Experts Share Paid Social Predictions for 2021

by Tara Johnson | Sep 29, 2020 | Paid Social

It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 pandemic. Recent events in 2020 forced advertisers to evaluate current media plans and adjust …