Thanksgiving is already just a week away, as we’re now more than halfway through the most important quarter of the year for many brands. We took a look at some of the trends shaping up across Google, Meta and Amazon based on more than $3 billion in annual media under management at Tinuiti to help […]
TikTok is currently hiring for positions related to building out fulfillment capabilities in the US, aimed at providing warehousing and supply chain systems to support ecommerce efforts. As many have noted, this may put the short form vertical video giant in direct competition with ecommerce titans like Amazon in the near future. In order to […]
![How Does the Snapchat Algorithm Work? [Updated]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNCUyRlNuYXBjaGF0LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
With 347 million daily active users (DAUs), a number that has been steadily climbing QoQ since Q4 2018, Snapchat has solidly positioned themselves as one of today’s most popular social media platforms. While Snapchat has a varied user base, the platform is and has historically been a favorite of Millennials and Gen Z in the […]
![What Is BeReal? [Best Practices for Brands Willing To Go Unfiltered]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjIlMkYwOCUyRkFkb2JlU3RvY2tfNDQzODgwODk3LTEwODB4Njc1LmpwZyIgZGF0YS13PSIxMDgwIiBkYXRhLWg9IjY3NSIgZGF0YS1iaXA9IiI+PC9zdmc+)
Gen Z and Millennials have called for an end to over-curated and algorithm-driven experiences offered by industry-leading social platforms like TikTok and Instagram. With this, the perfect environment for BeReal was born. In the following blog post, we discuss what BeReal is, how the platform works, why it’s trending, and how brands can utilize the […]
TikTok is so successful, brands can’t ignore it – though they might wish they could. The rapid-fire pace of trending themes, the short-form video format, and TikTok’s content algorithm can be bewildering. Even Facebook is a far cry from the wacky clips of pets and lip-synced performances that dominate TikTok, making it unlike any other […]
TikTok has captured the imaginations of people and organizations all over the world, inspiring quite a few dances and ‘challenges’ along the way. From its humble beginnings in 2016, to securing its spot as the second most downloaded iPhone app in Q1 2022, the platform has certainly come a long way. TikTok is expected to […]
