While there have been several dust-ups in the news over the past couple of years surrounding Facebook, it remains the single most important paid social platform for many advertisers. Here we take a look at same-client…
Instagram now accounts for roughly a third of all Facebook ad spend, up from only a quarter a year ago.
With active users on track to reach 1 billion this year, strong impression growth, and expanding ad inventory…
![The Power Of Ad Creative [And How It Impacts Your Social Strategy]](https://mllh7z7bitrc.i.optimole.com/jHdOZQ-9DwBt3pu/w:1000/h:481/q:75/rt:fill/g:ce/https://tinuiti.com/wp-content/uploads/2019/07/instagram-ft-image.png)
Creative performance has become the key strategic differentiator between the millions of brands and marketers that are chasing the same audiences across today’s digital channels.
In their latest media report…
TikTok is Gen Z’s new social media app of choice, and marketers are chomping at the bit to get on the app and connect with its young audience. But the app is still maturing, and at the moment potential TikTok advertisers…
Beginning August 19th, Facebook is rolling out two updates to mobile creative, both of which could have an impact on how advertisers approach their creative strategy.
The first is cutting down on the lines of primary…
