Over the last year, Facebook (and Instagram) have both made significant updates that allow businesses to close the loops between awareness and purchase with native checkout features.
Here’s a look at …
Many advertisers today still grapple with understanding Facebook’s new algorithm and how content is ranked on the News Feed, especially with Facebook’s 2018 algorithm updates.
We first learned about the new…
For your Facebook ads and images to be effective, it’s content and creative needs to be tailored exactly to the audience it’s reaching, the product it’s selling and, maybe most importantly, the medium it’s displayed…
No matter what platform or marketing tool you’re using, tracking your metrics and Instagram analytics is the key to generating more revenue on Instagram.
Not only does it allow you to hone in on what’s working,
Facebook advertising budgets are a delicate balancing act even at the best of times. Your Customer Acquisition Cost walks a tight rope between profitability and excessive spending. Any small imbalance can add…
This summer, Snapchat announced a new native checkout feature in the app. On June 6, Snapchat rolled out the native checkout to the official accounts of five influencers (and their brands):
