Every year, brands invest a record amount in paid social media marketing across social platforms both old and new — and for good reason.
From established giants like Facebook to emerging platforms like TikTok,…
With over 330 million monthly active users, Twitter offers a huge potential audience to ecommerce brands. 54% of users surveyed by Twitter said that they had taken action — like visiting the brand’s website, searching…
Facebook has officially confirmed that it intends to close part of its Audience Network — the mobile web arm — beginning April 11th.
“According to a spokesperson, Facebook will prioritize areas where they…
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Have you ever experienced performance fluctuations shortly after the launch of a new Facebook advertising campaign (or after making edits to an existing campaign)?
It might not be a fluke and you could be experiencing…
Facebook’s Q4 2019 earnings call sent waves through the investment community, as ad revenue growth slowed from 27.3% in the US in Q3 to 21.5% in Q4. Further, Facebook offered guidance that the impact of privacy …
