This post includes contributions from Brent Villiott, Senior Strategist of Social and Creative Strategy at Tinuiti.
The average person sees about 1,700 banner ads per month. And that’s just one style of ad—some…
LinkedIn recently released a new feature called LinkedIn Stories to a select group of users. Despite only being available for a few weeks, LinkedIn Stories has already attracted a lot of attention and prompted…
![Facebook Removing 28-Day Attribution Window [Update]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY3NSIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjc1IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGdGludWl0aS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjAlMkYwNyUyRkNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUNvcHktb2YtQ29weS1vZi1Db3B5LW9mLUFtYXpvbi1CcmFuZC1SZWdpc3RyeS0zMS0xMDgweDY3NS5wbmciIGRhdGEtdz0iMTA4MCIgZGF0YS1oPSI2NzUiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
UPDATE FROM FACEBOOK [10/8/2020]:
We previously communicated that we would be introducing a small test to update the default click-through attribution window to 7 days and remove access to the current default…
It was an unpredictable second half of the year for advertisers across a multitude of channels due to the COVID-19 pandemic. Recent events in 2020 forced advertisers to evaluate current media plans and adjust …
Facebook recently announced it will be rolling back its long-standing policy limiting the delivery of ads with higher amounts of text on images. This has been one of Facebook’s creative bedrocks in place since…
Editor’s Note:The ban has seemingly been lifted, according to reports on September 21, 2020. We will continue to provide updates (brands and clients should stay the course as previously planned –…
