Category: Paid Social

Advertisers Pull Facebook Ads as Activism Efforts Force Brands to Acknowledge Racial Inequalities

by Andy Taylor | Jun 5, 2020 | Paid Social

Facebook Launches Shops, an Ecommerce Platform for Facebook and Instagram

by Greg Swan | May 20, 2020 | Paid Social

Facebook has made a major push into ecommerce with its launch of Shops, its very own ecommerce platform that allows businesses to create storefronts across Facebook and Instagram.

Shops is a grand culmination…

Facebook Reverses Campaign Budget Optimization Shift [Update]

by Greg Swan | Apr 23, 2020 | Paid Social

In a move that surprised many this week, Facebook announced that advertisers will no longer be locked into Campaign Budget Optimization (CBO).

The move reverses a major change made last September that effectively…

Facebook Announces Grants for Small Businesses in Wake of COVID-19

by Tara Johnson | Apr 13, 2020 | Paid Social

Facebook recently announced the Small Business Grants Program in response to COVID-19’s effect on small businesses. As COVID-19 continues to disrupt small businesses around the world, Facebook will offer …

How to Advertise on TikTok in 2020

by Tara Johnson | Apr 9, 2020 | Paid Social