Self-service trading platforms have become trendy for companies purchasing online display advertising via programmatic media. More and more agencies are opting for these platforms as opposed to the conventional…
Imagine if your digital marketing team was able to customize banner advertisements in real-time so that every digital advertisement was tailored to the user’s location, interests and search history. Is such…
Recent forecasts from marketing analysts show programmatic advertising is on the rise. One study estimates that two-thirds of all display ad spend will be programmatic within the next twelve months. eMarketer…
No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever…
Fashion and retail digital marketers can't just rely on vertical targeting within their mobile advertising campaigns. More is needed. Geo-fence marketing is a mobile drive-to-store strategy that helps…
At the core of running an ecommerce business is audience conversion. No ecommerce business owner likes to encounter situations when people fail to make purchases after visiting his or her website. But they certainly…