Recent forecasts from marketing analysts show programmatic advertising is on the rise. One study estimates that two-thirds of all display ad spend will be programmatic within the next twelve months. eMarketer…
No, augmented reality (AR) is not science fiction. In fact, in the world of digital marketing, AR technology is taking hold right now. Some of the most widely recognized brands are using AR technology to forever…
Fashion and retail digital marketers can't just rely on vertical targeting within their mobile advertising campaigns. More is needed. Geo-fence marketing is a mobile drive-to-store strategy that helps…
At the core of running an ecommerce business is audience conversion. No ecommerce business owner likes to encounter situations when people fail to make purchases after visiting his or her website. But they certainly…
Video has replaced photographs as the number-one way to demonstrate your product and to help it appeal to potential users. Many retailers have created product videos for product pages, landing pages, and other…
Many advertisers see programmatic advertising as the most efficient buying method for display campaigns . However, few advertisers consider programmatic creative. Which is too bad, because it’s easier than…