Category: Performance Display

Why IP Targeting Leads to Smarter Display Advertising

Why IP Targeting Leads to Smarter Display Advertising

Ever since the first display ad in 1994, advertising agencies have been using this sophisticated technology with impressive results. But display campaigns can sometimes feel like black boxes. Where are the dollars going? Who’s managing the campaigns? At Tinuiti, we believe a successful campaign requires both transparency and visibility. In the following article, we discuss […]