Ever since the first display ad in 1994, advertising agencies have been using this sophisticated technology with impressive results. But display campaigns can sometimes feel like black boxes. Where are the dollars going? Who’s managing the campaigns? At Tinuiti, we believe a successful campaign requires both transparency and visibility. In the following article, we discuss […]
Google recently announced that it will be transitioning publisher inventory to a first price auction for Google Ad Manager. This is a welcomed change that will bring the industry closer to having a truly unified auction where all supply partners, including Google, will compete equally once the update goes into effect, a change […]
When the clock strikes midnight on January 1, 2019, the countdown to increased digital privacy laws in 2020 begins. We recap the changes GDPR brought in 2018, what’s to come in 2020, and what it all means for your business.
With Google’s recent move to restrict the flow of their unique user IDs to their own systems, there has been an opening in the ad serving space. Learn more about Sizmek’s new platform and why they say it may fill the void.
Learn more about self-service trading platforms and why agencies are choosing them over the conventional demand-side platform to purchase display ads.
Dynamic creative is a great way to show catered creative based off of factors like the user’s individual preferences, geographic location, and their search history. Learn how to utilize this approach to help strengthen brand loyalty and drive customer engagement.