Video has replaced photographs as the number-one way to demonstrate your product and to help it appeal to potential users. Many retailers have created product videos for product pages, landing pages, and other…
Many advertisers see programmatic advertising as the most efficient buying method for display campaigns . However, few advertisers consider programmatic creative. Which is too bad, because it’s easier than…
When you pay for display advertising, you want consumers to actually see your ads. Hence why viewability has become a top concern among digital marketers, and for good reason.
The world of programmatic advertising is in a tizzy. Apparently, some brands just discovered that there are seedy parts of the internet with which they don’t wish to be associated. From Chase contracting…
Most advertisers see the best direct response results from their remarketing campaign. Remarketing offers advertisers the chance to reconnect with previous website visitors and leads to establish an optimized…
Most advertisers see the best direct response results from their remarketing campaign. Remarketing offers advertisers the chance to reconnect with previous website visitors and leads to establish an optimized…