Ad Fraud and Viewability
When you pay for display advertising, you want consumers to actually see your ads. Hence why viewability has become a top concern among digital marketers, and for good reason.
Category: Performance Display
Scale vs. Brand Safety: Is There a Programmatic Winner?
The world of programmatic advertising is in a tizzy. Apparently, some brands just discovered that there are seedy parts of the internet with which they don’t wish to be associated. From Chase contracting…
Ways to Boost Display Remarketing Efforts
Most advertisers see the best direct response results from their remarketing campaign. Remarketing offers advertisers the chance to reconnect with previous website visitors and leads to establish an optimized…
The Oscars and the Power of Display Advertising
Picture this: You're watching one of your favorite television shows when a guest star appears on screen. You know you've seen her somewhere before, but you can't place her face.
What do you do? …
What is Header Bidding?
The display advertising space is constantly evolving, and the bidding process is no different. So let’s discuss the use of header bidding. Also known as advance bidding or pre-bidding, this practice is gaining…
Native Advertising
Native Advertising may be the next great evolution in marketing. An extension of the concept behind product placement, native advertising takes your ads and puts them directly within the content available to…
